KEF has joined forces with Warner Bros. to promote the cinema release of the highly anticipated Interstellar, the new movie by Christopher Nolan releasing in cinemas and Imax nationwide on 7th November.
From the end of October, KEF retailers will host Interstellar promotional material alongside KEF’s E series speaker range in-store. The E Series takes centre stage in supporting the campaign, “High Resolution sound that is out of This World” – tying in with the film’s main theme.
In addition, KEF is offering a competition, which everyone can enter online and win a 4-night break to Iceland, where a lucky couple will be able to take in the Northern Lights and the movie filming locations. Other competition entrants could still win an E Series speaker system as a second prize (worth £900.00) and 30 runners up will each receive an Interstellar themed merchandise ‘goodie bag’.
KEF’s Managing Director, Steve Halsall, says, “As a brand, KEF is passionate about music and movie sound reproduction. It’s what we love. To partner with Warner Bros. on one of 2014’s biggest movies by such a visionary director as Nolan, and offer consumers the chance to win something that will really improve their experience of music and movies was really something we didn’t want to miss – the synergy is just perfect!”
Vanessa Andreis, Director of UK Promotions Warner Bros UK says “We’re are very pleased to be working with KEF and the agency, Lime, with whom we have created a really innovative and impactful partnership campaign which integrates perfectly with the rest of The Interstellar marketing activity.”