Bang & Olufsen Sells Five BeoSound 1 Speakers With Sotheby’s

Bang & Olufsen,will be selling at auction five one-of-a-kind colours of its BeoSound 1 wireless speaker, starting July the 5th, through auction house Sotheby’s.

These unique colours were originally produced for the public launch of BeoSound 1 in the autumn of 2016. They were designed to illustrate the capabilities of Bang & Olufsen’s aluminium factory, which has sat at the forefront of metal technology for more than half a century. To create each colour, the aluminium bodies were anodised and dyed one at a time, a process that required a day-long takeover of Bang & Olufsen’s anodising plant. Each of the five BeoSound 1 have been engraved “1/1,” signifying its uniqueness, and they will be available for sale through an exclusive arrangement with Sotheby’s.

“Sotheby’s represents the height of luxury and sophistication, and we would be hard pressed to find a more suitable venue for the sale of these one-of-a-kind products,” says John Mollanger, Bang & Olufsen’s executive vice president of brand and markets.

“We’re thrilled to partner with Bang & Olufsen on this carefully curated capsule collection that will be offered for auction. It’s a once in a lifetime opportunity for Bang & Olufsen enthusiasts and art collectors alike to acquire a sophisticated wireless speaker system that’s also a unique work of art in its own right.” says Josh Pullan, Sotheby’s senior vice president and global head of ecommerce.

BeoSound 1 is a portable wireless speaker system, featuring a 360-degree sound dispersion. Its design is characterised by a conical aluminium body, which appears to hover just above the surface on which it rests.

“Aluminium is a signature material of Bang & Olufsen and a natural choice for this type of product,” says Torsten Valeur, designer of BeoSound 1. “Our goal was to create a uniform expression on the surface. When you look closer at the structures of the aluminium, you get the sense that this has been made by hand, almost formed like an instrument.” In the end, these unique colours of BeoSound 1 represent the finest qualities of Bang & Olufsen’s aluminium factory in Struer, Denmark.

BeoSound 1 is compatible with all the leading wireless technologies, including Chromecast built-in for audio, AirPlay, Bluetooth, Spotify Connect, and DLNA. It can function as a standalone speaker, or it can be integrated into a full-home distributed audio system using BeoLink Multiroom technology.

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