Taking place over the anniversary week of KEF’s founding in 1961 (1st Oct – 7th Oct.), the company is staging an event to celebrate all things KEF. The campaign will focus around its official Blade retailers in the UK and will make them the destination stores for a weeks’ worth of activities.
Commenting on the event, Michael Johnson, UK KEF Head of Marketing says, ‘National KEF Week is aimed to highlight everything that’s great about KEF; the people, the products, the stores, everything. The week is designed to appeal to new and existing KEF customers and incentivise them to visit one of our official Blade retailers for the chance to take part in great competitions, expert demo sessions undertaken by KEF staff and benefit from some great product promotions. We hope this will be the start of a great annual campaign for KEF, and who knows it might turn into something that we might be able to develop into a much wider campaign across many more official KEF stores – it’s a very exciting proposition!’