The Clarity Alliance has launched as the new trade association for the UK’s hi-fi and home cinema industry, with the primary purpose of promoting the benefits of quality home entertainment to new consumers.

The launch of Clarity came about as a result of the Project Grass initiative, which was set up by retail association, BADA, in the wake of discussions held with its members and industry wide surveys. The project’s objective was to gain a thorough understanding of what the industry as a whole wants from a trade association and to devise a new structure that fulfills the objective and is relevant for the hi-fi and home cinema industry of today and tomorrow. As of 11th July BADA, the British Audio-Visual Dealers Association, will cease to exist.


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