The Clarity Alliance has launched as the new trade association for the UK’s hi-fi and home cinema industry, with the primary purpose of promoting the benefits of quality home entertainment to new consumers.

The launch of Clarity came about as a result of the Project Grass initiative, which was set up by retail association, BADA, in the wake of discussions held with its members and industry wide surveys. The project’s objective was to gain a thorough understanding of what the industry as a whole wants from a trade association and to devise a new structure that fulfills the objective and is relevant for the hi-fi and home cinema industry of today and tomorrow. As of 11th July BADA, the British Audio-Visual Dealers Association, will cease to exist.

 

Read More Posts Like This

  • Fanthorpes Hifi Joins Clarity Alliance

    The Clarity Alliance announces that hi-fi electronics retailer, Fanthorpes Hifi, has joined  its growing number of UK members, expanding the number of retailers supporting the work of the Alliance. Fanthorpes in Hull has been trading in Hepworth's Arcade since 1946 and took the decision to join Clarity Alliance after meeting members of the Alliance at the National Audio Show in…

  • Hifi Pig Joins Clarity Alliance

    Hifi Pig becomes the latest media member of The Clarity Alliance. The Clarity Alliance, the UK hi-fi industry’s trade body, is pleased to announce that Hifi Pig, the rapidly growing online hi-fi magazine, is the latest member of the media to join the Alliance. The membership of Hifi Pig further strengthens the communications abilities of Clarity as it works to…

  • Entotem Join Clarity Alliance

    The Clarity Alliance, the UK hi-fi industry’s trade body, welcomes to its membership the new UK based business, Entotem, producers of the award winning Plato multimedia home entertainment system. Launched at Sound & Vision, The Bristol Show, in February 2015, Plato is Entotem’s innovative home entertainment server and streamer product that the company says will “revolutionise the streaming and enjoyment…

You must be logged in to leave a reply.