Bang & Olufsen has introduced Beolab 28, an adaptive, wireless speaker that combines acoustical innovations with convenient smart speaker features.


Beolab 28 can be positioned anywhere in the home thanks to its slim design, stream anything instantly and automatically adapts the sound to its space.

“Beolab 28 is our most advanced connected speaker to date, providing powerful sound and flexible placement options due to its slim shape and small footprint. Beolab 28 includes cutting-edge, wireless connectivity and streaming features that allow you to enjoy your music exactly the way you want”, says Christoffer Poulsen, Senior Vice President and Head of Product Management at Bang & Olufsen.

Bang & Olufsen Beolab 28

The slim smart speaker from Bang & Olufsen the Beolab 28


Bang & Olufsen’s sound philosophy is exemplified by Beolab 28. Bass notes are achieved by the built-in subwoofer based on a custom-made 6.5″ driver. The driver features a large excursion and Bang & Olufsen’s latest generation Active Room Compensation adapts the bass response to the room, allowing the speakers to be placed anywhere.

Using three 3” full range drivers placed on the front and one on each side, and a 1” tweeter on the front for optimal treble quality, it is possible to create a uniform directivity throughout the meaningful frequency range. The full range drivers and the tweeter have high sensitivity and were developed specifically for Beolab 28 to create a clear midrange quality even at very loud levels, as dynamic treble reproduction.


Thanks to Beam Width Control, Beolab 28 ensures a listening experience for any situation.  In ‘narrow mode’, music reaches the ear directly and unaltered, minimising the interference of side wall reflections and providing sweet spot listening. In ‘wide mode’, the beam diffuses more sound all around the loudspeakers, maintaining a natural tonal balance even when sitting or walking away from the optimal listening area in front of the speakers.


Set-up is easy, quick and cableless thanks to wireless connectivity, offering synchronisation of speakers at 24bits/48kHz within microseconds. Built-in music streaming allows listeners to pick up their phone and stream directly to the speakers. Users can listen to music in the living room or throughout the home via Airplay 2 or Chromecast, the B&O app and Bluetooth. The speakers will be made compatible with Beolink Multiroom in autumn 2021 through an automatic software update. Beolab 28 can also be paired with a Bang & Olufsen TV using Powerlink or Wireless Powerlink.

Bang & Olufsen Beolab 28 Introduced

The Beolab 28 can be placed anywhere

A simple touch user interface has been created on top of Beolab 28 which lights up when approached thanks to built in proximity sensors, visually inviting the user to interact with the product.  The user interface allows listeners to pause/play, skip and turn the volume up or down. The incorporation of 4 favourite buttons allows listeners to easily access their favourite radio station using the built-in Bang & Olufsen Radio or Spotify playlist. Customers can choose to operate the speakers in multiple ways, either directly via the user interface, using a Bang & Olufsen remote or directly via the Smartphone.


Elegant and with a slender silhouette, Beolab 28 is a versatile speaker that can be placed anywhere in the living room, whether standing on the floor or hanging on the wall. Choose from Natural Silver, Black Anthracite or Bronze Tone aluminium, and combine with speaker covers in high quality knitted fabric or solid wood to suit any interior setting. The fabric covers are available in two tones: grey and grey mélange. The wooden covers are available in light oak, oak, smoked oak and walnut.

The design of Beolab 28 consists of a column speaker with a round curvature in the lower end, followed by a conical shape that contains the woofer. The speaker is held together by a backbone which hides cable wires and gives the impression that the speaker is floating on air.

Known for its mechanical movements, Beolab 28 incorporates curtains that magically open when the speaker is switched on or move when the sound beam is adjusted, indicating whether the speaker is in narrow or wide mode. This stages the listening experience and creates an engaging ritual for the user.

Bang & Olufsen Beolab 28 Introduced

Bang & Olufsen Beolab 28 detail


Beolab 28 is designed for longevity and created in Bang & Olufsen’s legendary Factory 5 in Struer, Denmark. The anodised, aluminium cylinder is formed using a spinning technique whilst dually being pressed into shape. To reach the conical shape of the foot, the aluminium component is carefully formed using expanding and reducing techniques to secure an unusual and surprising shape. The wooden covers are made at Bjerrum Nielsen, a supplier Bang & Olufsen has worked with since 1949 due to their shared values in prioritizing craftmanship and every piece is inspected by eye to ensure the best quality.

Bang & Olufsen’s commitment to longevity also applies to technology where the speaker includes Bang & Olufsen’s new replaceable connectivity module. This has been frontloaded with enough processing power and connectivity technology to receive new performance updates and features for years to come. If the connectivity and streaming technology ever becomes outdated, the module can be replaced with the latest technology updates, future proofing the speaker for generations to come.

Beolab 28 is inspired by the iconic column shape used on Beolab Penta, Beolab 6000 and Beolab 8000 which are still being serviced by Bang & Olufsen today.


Beolab 28 Fabric version (pair) from

RRP 10,750 EUR

RRP 9,750 GBP

RRP 14,750 USD

RRP 18,500 CAD

RRP 80,000 DKK

Beolab 28 Wooden version (pair) from

RRP 12,000 EUR

RRP 10,750 GBP

RRP 16,500 USD

RRP 20,500 CAD

RRP 90,000 DKK

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