Swiss sports brand On and Danish audio brand Bang & Olufsen join forces to create “the ultimate running kit”.

Shared design philosophies and a fascination for deepening human experiences brought On and Bang & Olufsen together: running and music are fundamental ways for us to experience the world. Today sees the release of their “ultimate running kit”: On’s latest elite-level competition shoe, the Cloudboom, alongside a limited edition of Bang & Olufsen’s first true wireless sports earphones: Beoplay E8 Sport On Edition.

Beoplay E8 Sport On Edition Earphones

Bang & Olufsen’s Beoplay E8 Sport On Edition earphones are housed in a compact wireless charging case that blends performance-driven materials from the sports universe, such as rubber and textured silicone, with strong and corrosion-resistant anodised aluminium – a Bang & Olufsen trademark for more than 50 years.  Design details such as a ridged gripped detail on the earphones helps adjustments when fingers are wet and sweaty, and to avoid unnecessary stopping or distraction while running, the earphones can switch between tracks, take calls and activate Transparency Mode all with a simple tap or swipe of the finger.

This special edition features both Bang & Olufsen’s and On’s minimalist logos, highlighted by colour contrasting aluminium rings and a cloud pattern.

“We are excited to join forces with On Running to create the ultimate experience for runners. Beoplay E8 Sport are Bang & Olufsen’s first dedicated sports earphones that combine what people are specifically looking for:  a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality – everyone tells us that nothing is more important than powerful music that can motivate, push you further and perform at your best”, says Bang & Olufsen VP of Product Management Christoffer Poulsen.

To enhance this collaboration, On and Bang & Olufsen have crafted a complete 8D immersive experience.


The Cloudboom is On’s ultimate competition shoe. Created with elite athlete input a twin CloudTec® cushioning provides an instant fit and long-distance comfort. The Cloudboom features a carbon-fibre infused Speedboard.

“It has always been a dream of mine to create the ultimate competition running shoe”, says Olivier Bernhard, co-founder of On and multiple Ironman World Champion titleholder. “The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever. At the same time, I love Clouboom’s silhouette. It incorporates the core DNA of our brand – minimalist design and maximum performance – a principle we share with Bang & Olufsen.”


Released in very limited quantities, Beoplay E8 Sport On Edition will be available on July 16th 2020 at 350 EUR / 300 GBP / 350 USD / 2750 DKK / 550 AUD / 350 CHF / CNY 2698.

Cloudboom will be available on and at selected retail partners starting July 16th 2020 at 199,95€.

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