Bowers & Wilkins, the British audio brand, today announced the appointment of Gregory Lee as Chief Executive Officer. Lee will officially assume his position at the company on November 1st, 2018 and will also serve on Bowers & Wilkins’ Board of Directors. Former CEO Gideon Yu is to remain Co-Executive Chairman of the company’s Board of Directors.

“I am extremely excited for Greg to join Bowers & Wilkins as our new CEO and lead the company forward in our next phase of growth,” said Bowers & Wilkins Co-Executive Chairman & current CEO Gideon Yu. “Greg has extensive leadership experience in consumer electronics, a deep knowledge of brand building, and a passion for our products. Bowers & Wilkins is in great hands with Greg, and I could not be more energized about our future.”

Lee has been dedicated to serving customers throughout his career, beginning with sales and marketing leadership roles while representing top tier brands at Procter & Gamble and Johnson & Johnson. His more recent experience is rooted in the consumer electronics industry, with North American and global leadership positions including President & CEO of Samsung Electronics North America as well as Global Chief Marketing Officer of Samsung Electronics.

“I am honoured and excited to join the leadership team at Bowers & Wilkins, a brand that is known for its rich history of quality, design and technology innovations. I’m looking forward to partnering with our dedicated audio customer base to assert Bowers & Wilkins’ continued commitment to performance audio technology,” said Gregory Lee. “The audio/video category is growing rapidly within the broader consumer electronics industry. Bowers & Wilkins is well positioned to capture that growth by extending the reach of the brand with consumers in today’s global marketplace.”

“Greg has extensive experience building world class brands through strategic sales and marketing initiatives in the global consumer electronics industry, and he brings an impressive professional breadth to our company.” said Bowers & Wilkins Co-Executive Chairman Dave Liu. “This deep and highly relevant experience makes Greg a fantastic choice to lead the next chapter of Bowers & Wilkins.”

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