Bryston has announced that they have appointed The Sound Organisation as their sales partner for the US market effective from February 1st, 2019. The objective of this relationship is to align the Bryston brand and its broad range of audio products with a specialised sales team that can best service independent dealers and custom integrators.

This approach will also enable Bryston’s VP of Sales and Marketing, Gary Dayton, to focus on other critical aspects of the Bryston brand such as key account management, professional audio sales, training and marketing. The Sound Organisation will replace Bryston’s network of regional independent sales reps across the US market.

The Sound Organisation (TSO) was founded in 1993 and is based in the Dallas, TX area. TSO offers a team of dedicated professionals with a passion for the audio and visual industry capable of serving Bryston’s existing dealer base while broadening the reach of the brand to the finest specialists across the US. In addition to managing the sales channel, TSO will also provide training and support for high-performance audio dealers, home theatre specialists and custom integrators. “To represent the Bryston brand in the US is truly an exciting opportunity for the entire TSO team,” stated Stephen Daniels, President of The Sound Organisation. “Bryston has an unmatched legacy of fine products and we are thrilled to be able to share them with the best dealers across the US market.”

“Everyone at Bryston and TSO is excited to forge ahead with an innovative and highly specialized approach to US sales channel management specifically focused on performance audio products,” explained Gary Dayton. “With the entire TSO sales team based under one roof, we are confident in their ability to deliver uniform messaging throughout the channel along with an unparalleled depth of product knowledge. It is our goal through this initiative to deliver the highest level of service to dealers and integrators, enabling them to present Bryston products to their clients with the utmost confidence.”

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