Cabasse has appointed The Multi-Room Company as the exclusive UK distributor for its hi-fi, home cinema and custom installation loudspeakers and the range of connected audio solutions, to help drive growth and bring improved levels of service to its UK customers and end-users.
Since the reintroduction of Cabasse to the UK in 2008, the company has managed the UK business direct from its Brittany head office, with regular visits from its sales managers and the assistance of independent sales agents.
After a considered selection process, the management of Cabasse has awarded the exclusive contract to the Cheltenham based distributor of hi-fi and custom installation products. The Multi-Room Company will be responsible for sales and account management through the hi-fi, home cinema and custom installation channels for all Cabasse products, including the recently introduced Stream connected audio range.
Speaking about the new distribution arrangement, Delphine Dall of Cabasse says, “The UK is an important market for Cabasse and in order to grow our business here our management team felt the time was right to appoint a dedicated distributor. The Multi-Room Company, through its varied but non-competing range of brands, has the right mix of experience in the four categories that our products serve, namely hi-fi, home cinema and custom installation and the quickly growing world of connected audio. We are delighted to be working with them and look forward to seeing the Cabasse brand take an even more prominent position in the UK.”
Mike Bonnette, product director for The Multi-Room Company, adds, “The addition of a brand of this calibre to our carefully focused portfolio will bring a huge benefit to our customers and enables us to target new markets, as we work to build on the work Cabasse has already done to introduce its incredible products to the UK consumer.” He concludes, “We are very excited to be working with the team at Cabasse and feel confident that it will be the start of a long and fruitful relationship for both companies.”
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