London trio, by way of Bologna, Italy, Husky Loops, release their brand new single “Everyone Is Having Fun Fun Fun But Me” through Fighting Ourselves / 30th Century Records. A reflective take on modern-day disconnect, it’s Rock’n’Roll but not as you know it, pairing icy vocals with trip-hop inflicted rhythms. Yesterday, we teamed up with Paste to premiere the accompanying music video.

Shot in one take on Peckham High Street in the middle of the night, the video is a nod to The Verve’s“Bittersweet Symphony”. Husky Loops vocalist Danio Forni says of that famous Verve clip, “That’s my favourite video ever and I thought I’d be honest and just copy it. The Verve did that too when they copied Massive Attack’s video for ‘Unfinished Sympathy.’ Maybe someone else will copy us.”

Husky Loops find it hard to put a single label on themselves, but that is part of the charm. Each song takes on a unique framework that is informed by new and diverse experiences – the DNA of this band is an ever-changing and exciting prospect. One song will utilise the basslines from modern-day hip-hop or the ambitious production usually saved for electronic music, with the next incorporating beats typically found in modern-jazz or even UK Garage.

Speaking about the new single, frontman Danio says,

“We wanted to release a song where the vocal really comes out. We never do that, you know? Writing music where the vocals are really the centre. So I decided to bring my songwriting forward for this one, and I’m really happy with the result because I think it really shows the depth of what we can do. The music was strongly influenced by UK garage, Funk and Italian 70’s music. The drums sound fake but it’s real drums, they were recorded in a very small vocal booth and then processed in the computer to make them sound as sample-like and boxy as possible.

It’s really a song about misunderstanding and a short analysis of our western world routine where people are ignoring things in favour of fun.

The lyrics of this song are “that guy at the party” and the music is in contrast to that it tells you that sometimes you need to fight by participating and get on with it.”

Having recently made their US live debut including multiple appearances at SXSW, Husky Loops today announce a UK and a European headline tour, taking place in October, including a date at Bermondsey Social Club in London.