iFi Audio has announced the appointment of Armour Home as its official distribution partner for consumer retail in the UK.

With a long track record of high-profile audio distribution, Armour Home is both a manufacturer and a distributor. Today, the company owns six brands including Q Acoustics, QED, Systemline and Goldring, as well as distributing Grado headphones in the UK.

iFi & Grado

iFi products will sit alongside those from Grado as Armour Home looks to expand its third-party distribution portfolio. iFi’s latest product developments, such as the Aurora wireless music system, are opening up new markets that Armour Home can help to penetrate, utilising its extensive contacts across specialist and mainstream retail channels.

Armour Home

Miles Roberts (centre), Global Business Development Manager at iFi Audio, said: “We considered long and hard before selecting our new distribution partner for the UK. In the end, Armour Home’s experience and reach, coupled to the team’s vision of how our products will fit into the company’s current portfolio, made it the obvious choice.”

Roberts added, “Although we are a global company with wholly owned facilities on three continents, we were founded in the UK and are proud of our British heritage. We have grown exponentially since iFi Audio formed as an offshoot of high-end audio company AMR in 2012; strengthening our distribution network in the UK and around the world will ensure our growth continues apace.”

Chris Emerson (left), Sales Director at Armour Home, commented: “We are excited to be partnering with iFi Audio. The company’s innovative, high-performance product range has a complementary synergy with our own brands and perfectly matches the requirements of our UK retail partners.”

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