Mitchell and Johnson, the British Hifi manufacturer, has appointed Dan George Communications to handle its UK PR affairs. The new partnership, which is effective immediately, sees Dan George Communications manage Mitchell and Johnson’s press office and media interests ahead of a number of new product range launches planned for 2018/19.

Mitchell and Johnson is a young British Hifi company with an exciting raft of UK-designed-and-built Hifi equipment in the pipeline for 2018/19. The company was established in London’s recent Olympic year (2012) and sports an ethos that is inclusive, driven by co-founder and ‘sound evangelist’ Dave Johnson’s passion for enabling consumers to “enjoy high-fidelity sound, affordably”.

Commenting on the new appointment, Dan George said, “I’m delighted to have been selected by Mitchell and Johnson as their UK PR and welcome them to Dan George Communications’ portfolio of carefully chosen high-performance audio companies. Co-founder Dave Johnson’s infectious love of music is something I share with him and his passion for bringing high-quality, UK designed, engineered and manufactured Hifi to fellow music lovers at head-scratchingly affordable prices is commendable. I can’t wait to help this young company empower consumers with great-sounding hi-fi that doesn’t cost the earth.”

Mitchell and Johnson co-founder Dave Johnson added, “Dan has a pedigree second to none; his amiable and professional approach won me over instantly and I knew we had a partner to take us where we want to go.”

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