PMC is enhancing its operations in the Asia Pacific territory through the appointment of Franco Lock as business development manager to drive the company’s expansion plans throughout this key market.

Based in Hong Kong, Lock has over 10 years’ experience in the Asia Pacific region audio industry, having worked for other prestigious audio brands in business development and sales director positions. Prior to the audio industry, he has served global FMCG companies, focusing on marketing and business development.

“Lock’s experience with audio companies as well as his extensive knowledge of the region and Asia Pacific cultures, puts him in the ideal position to take PMC’s business in this market to the next level” says the company’s press release. He will be responsible for the support of existing distributors and the development of new business opportunities across the domestic hi-fi and professional audio sectors.

Miles Roberts, PMC managing director, commenting on the appointment says, “I was immensely impressed with Franco’s understanding of the markets and have no doubt he will be a significant asset to all of our businesses.  I hope everyone will give their warmest welcome to Franco and allow him to assist those in his region with their future plans.”