POW Audio has today announced a partnership with UK distributor Westcoast Group. The agreement involves the distribution of POW Audio’s POW Mo portable Bluetooth speaker.

POW Audio’s Mo to be distributed by Westcoast Group is the first expression in POW’s family of expandable Bluetooth speakers. Mo uses POW Audio’s patented WaveBloom™ technology, which expands to create a passive radiator that supports the speaker’s drivers with an air-filled chamber.  Because Mo is also magnetic, it can be mounted to a fridge, car bodies and more. Mo can also easily be attached to the back of a smartphone (or any other non-magnetic surface) using the included Universal Mount.

Established in 1984, Westcoast Group remains privately held with its distributor arm, Westcoast Limited, distributing a number of the  electronic brands to a broad range of resellers and retailers in the UK and beyond. Westcoast now employs more than 1,300 people across the UK, Ireland and Europe.

James Roth, Commercial Director EMEA at POW Audio, said: “We are delighted to partner with Westcoast Group. Our WaveBloom™ technology – as used to great effect in our debut product, the Mo portable speaker – delivers a remarkably big sound from even modest dimensions. This cutting-edge technology, together with the POW team’s experience and enthusiasm, adds up to a game-changing approach to product design in the portable audio sector. In Westcoast, we have a trusted business partner with the knowledge and reach to help POW successfully expand into the UK market and beyond.”

Alex Wright, Emerging Markets & Technology at Westcoast Limited, commented: “We are delighted to team with POW Audio. Its inventive take on the portable Bluetooth speaker design is wholly refreshing, and we look forward to helping get its products into the hands of music-loving consumers far and wide.”

POW Audio will exhibit  at IFA Berlin on 6-11 September (IFA Next Halle 26, Stand 233).