Sennheiser has released a statement saying that it plans to focus on its Professional business in future and aims to secure a partnership to strengthen its market position in Consumer Electronics. Talks with potential partners will start shortly.

Sennheiser Seek Partnership For Consumer Electronics Business

Sennheiser seeks a partnership for their Consumer Electronics Business and with this decision, Sennheiser is continuing on its course to build greater independence for its business units.

Sennheiser HQ and Innovation Campus near Hannover, Germany

“In our Professional and Consumer Divisions, we have four Business Units in total: Pro Audio, Business Communications, Neumann and Consumer Electronics. In all of these areas, we see great potential for growth. At the same time, they are characterized by different customer groups, customer requirements, product life cycles and market dynamics,” says Andreas Sennheiser, Co-CEO of Sennheiser. “To be best able to exploit the potential in each of these markets, we are concentrating our own resources on the three business areas in the Professional division and are looking for a strong partner to invest in our Consumer business,” adds Daniel Sennheiser, Co-CEO of Sennheiser.

Sennheiser Headphones And Soundbars: Consumer Electronics

Sennheiser sees the headphone market and the soundbar business in Consumer Electronics offering great growth potential, despite a highly dynamic market and strong competitive pressure. This is especially the case for the true wireless headphone market. “Our products are known for the best sound and for delivering a unique sound experience. These crucial aspects are at the heart of the purchasing decision for our customers in the Premium Headphones, Enhanced Hearing, Audiophile and Soundbars segments,” explains Daniel Sennheiser, Co-CEO. “These are the strengths that we want to work with a partner to build upon.” In parallel, it is important to increase visibility in the market in order to be able to achieve sustainable growth.

Focus On Pro Audio, Business Communications And Neumann

A partnership for the Consumer business will enable Sennheiser to place its focus and resources on strengthening its Pro Audio, Business Communications and Neumann business units. “Whether in the studio, concert hall, conference room or auditorium – in the Pro world, Sennheiser stands for a superior audio experience, the highest reliability and the best customer understanding,” says Andreas Sennheiser. Here, the brand plans to independently invest in its sound competence as well as in its market presence and visibility. This will enable Sennheiser to continue to grow and to expand its strong position in the global market. The business communications market in particular offers significant opportunities for growth that Sennheiser says it intends to capture.

Co-CEOs Andreas And Daniel Sennheiser

“All business units are to emerge strengthened from the planned repositioning. With a strong partner at our side to invest in our Consumer business, we will be even better equipped to play to our strengths – and to continue to bring the benefit of these strengths to our customers,” says Daniel Sennheiser. Andreas Sennheiser adds: “For over 75 years, Sennheiser has stood for excellent technology and unique audio experiences. In doing so, we always focus on the needs of our customers. And we will continue to do so in the future.’

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