APPLE MUSIC ANNOUNCES SPATIAL AUDIO WITH DOLBY ATMOS AND LOSSLESS AUDIO AT NO EXTRA COST

Spatial Audio with Dolby Atmos and Lossless Audio are coming to Apple Music subscribers beginning in June 2021, at no additional cost.

Apple has announced that Apple Music is bringing what they are calling  “industry-leading sound quality” to subscribers with the addition of Spatial Audio with support for Dolby Atmos.

Apple Music Announces Spatial Audio With Dolby Atmos And Lossless Audio

SPATIAL AUDIO

Spatial Audio gives artists the opportunity to create immersive audio experiences for their fans with multidimensional sound and clarity. Apple Music subscribers will also be able to listen to more than 75 million songs in Lossless Audio the way the artists created them in the studio. These new features will be available for Apple Music subscribers starting next month at no additional cost.

APPLE MUSIC

“Apple Music is making its biggest advancement ever in sound quality,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Listening to a song in Dolby Atmos is like magic. The music comes from all around you and sounds incredible. Now we are bringing this truly innovative and immersive experience to our listeners with music from their favorite artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and so many more. Subscribers will also be able to listen to their music in the highest audio quality with Lossless Audio. Apple Music as we know it is about to change forever.”

DOLBY ATMOS

Dolby Atmos is an immersive audio experience that enables artists to mix music so the sound comes from all around and from above. By default, Apple Music will automatically play Dolby Atmos tracks on all AirPods and Beats headphones with an H1 or W1 chip, as well as the built-in speakers in the latest versions of iPhone, iPad, and Mac. Apple Music will be adding new Dolby Atmos tracks constantly and will be curating a special set of Dolby Atmos playlists to help listeners find the music they love. In addition, albums that are available in Dolby Atmos will have a badge on the detail page for easy discovery.

At launch, subscribers can enjoy thousands of songs in Spatial Audio from some of the world’s biggest artists and music across all genres, including hip-hop, country, Latin, pop, and classical. Apple Music is working with artists and labels to add new releases and the best catalogue tracks, as more artists begin to create music specifically for the Spatial Audio experience. Together, Apple Music and Dolby are making it easy for musicians, producers, and mix engineers to create songs in Dolby Atmos. Initiatives include doubling the number of Dolby-enabled studios in major markets, offering educational programs, and providing resources to independent artists.

“Today marks the introduction of Dolby Atmos on Apple Music — a new music experience that is transforming how music is created by artists and enjoyed by their fans,” said Kevin Yeaman, Dolby Laboratories’ president and CEO. “We are working with Apple Music to make Spatial Audio with Dolby Atmos widely available to all musicians and anyone who loves music.”

J Balvin said: “I’m really excited to be part of this project with Apple Music because I always want to be a step ahead and I think this is one of those steps. With Lossless, everything in the music is going to sound bigger and stronger but more importantly, it will be better quality. Hearing myself and my music in Dolby Atmos for the first time, it was just crazy, it blew my mind, it’s indescribable. I think fans will really love this new experience.”

Mixing engineer Manny Marroquin said: “Spatial Audio gives music a new identity. Every time I mix in Atmos it gives me goosebumps. The future has arrived.”

LOSSLESS AUDIO

Apple Music will also make its catalogue of more than 75 million songs available in Lossless Audio. Apple uses ALAC (Apple Lossless Audio Codec) to preserve every bit of the original audio file.

To start listening to Lossless Audio, subscribers using the latest version of Apple Music can turn it on in Settings > Music > Audio Quality. Here, they can choose different resolutions for different connections such as cellular, Wi-Fi, or for download. Apple Music’s Lossless tier starts at CD quality, which is 16 bit at 44.1 kHz (kilohertz), and goes up to 24 bit at 48 kHz and is playable natively on Apple devices. For the true audiophile, Apple Music also offers Hi-Resolution Lossless all the way up to 24 bit at 192 kHz.1

Producer Piper Payne said: “The soul and life of the mix is sitting in the extra bits of data that are stored in the lossless file. As a mastering engineer, having the ability to convey the music to the listener at its highest quality is the end goal of what I work for every day.”

AVAILABILITY

Spatial Audio with support for Dolby Atmos and Lossless Audio will be available to Apple Music subscribers at no additional cost.

Thousands of tracks will be available in Spatial Audio with Dolby Atmos at launch, with more added regularly.

Apple Music’s catalogue of more than 75 million songs will be available in Lossless Audio.

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