KEF UNI-Q DRIVER IN FIRST IN-CAR SYSTEM FOR LOTUS

Lotus and KEF have announced a partnership to bring high-end audio into the next generation of Lotus sports cars and premium electric lifestyle vehicles, commencing with the new Lotus Emira.

For its first automotive partnership, KEF has drawn on its 60 years of audio history to create a scalable audio experience that works from the smallest of cockpits to fully immersive 3D surround sound in larger vehicles. Working closely with Lotus, the engineering teams have created a novel flare that acoustically blends the speaker drive units into the car interior. This will be the first time the KEF Uni-Q driver has been seen in In-Car Audio.

The new Lotus Emira

KEF X LOTUS EMIRA

The Emira is the all-new mid-engined premium sports car that features all the hallmarks that the automotive world has come to expect from a Lotus,  design, dynamic performance, ride and handling, aerodynamics and an “unrivalled experience ‘For The Drivers’”.

KEF UNI-Q DRIVER

To create an audio system to complement the thrill of the Lotus Emira driving experience, KEF has used its unique Uni-Q technology in a 10-channel sound system. Deployed for the first time in a production car, Uni-Q can reproduce the entire mid and high frequency sound spectrum from a single point in space.

KEF Uni-Q Driver

Simon Clare, Executive Director, Marketing, Group Lotus, commented: “We’re delighted that KEF’s first foray into automotive is with Lotus. It’s the perfect partnership – two iconic British brands that have built global acclaim through game-changing innovations and an uncompromising belief that the customer experience is everything.”

Grace Lo, President, KEF, commented: “KEF is honoured that Lotus selected it to define its new audio experience. We have been truly delighted at the level of commitment Lotus has made to optimising its vehicles to maximise the sound experience. I think the combined experience will be an utter joy!”

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