IKEA AND SWEDISH HOUSE MAFIA COLLABORATE ON NEW OBEGRÄNSAD COLLECTION INCLUDING A RECORD PLAYER
IKEA reveals new products from the upcoming OBEGRÄNSAD collection in collaboration with Swedish House Mafia.
IKEA and electronic music artists Swedish House Mafia have collaborated on the IKEA OBEGRÄNSAD collection, with the aim to democratize music production at home and enable the many to unleash their passions and creativity.
2022 MILAN DESIGN WEEK
At the IKEA Festival during the 2022 Milan Design Week, the Swedish furniture brand revealed three more products from the upcoming collection which spotlighted a desk for music production, an armchair and a record player for the new collection called OBEGRÄNSAD, launching in the autumn of 2022.
“OBEGRÄNSAD” is Swedish for “unlimited”, and the name hints at the target group of the collection: those with limited budget, but unlimited creativity.
The reveals at the IKEA Festival during the 2022 Milan Design Week featured three key products from the collection: a desk, an armchair, and a record player. The OBEGRÄNSAD collection has the versatility to offer solutions for the home setup whether you are a music producer, DJ or musician, as well as offering solutions for simply relaxing and listening to music. “The design supports creating, playing, enjoying and even just setting the mood,” says Swedish House Mafia.
IKEA OBEGRÄNSAD RECORD PLAYER
The most unexpected product revealed during Milan Design Week was the IKEA OBEGRÄNSAD record player. IKEA tell us the product celebrates the timeless joy of the listening experience with vinyl records. The OBEGRÄNSAD record player has a sleek, minimal style and works with the ENEBY speaker.
“The solid, chunky design gives the player a presence in the room”, says Friso Wiersma, “it transmits the physicality of music in the collection, making it really claim space with the attitude of music woven into it – rather than making it blend”.
MUSIC PRODUCTION DESK
The OBEGRÄNSAD desk is a core solution for upcoming music creators. The collection responds to the trend of making professional quality music at home and is essential for creating the perfect home studio for an affordable price. ‘“Sound is everything in music, and we have added two speaker stands to the desk in order to bring the speakers to the ear level. We have also added a pull-out shelf below the desktop. This functionality allows you to have a midi keyboard, for example, in easy reach, while maximizing space on your desktop”, says Friso Wiersma, IKEA in-house designer.
OBEGRÄNSAD ARMCHAIR
The OBEGRÄNSAD armchair is designed to represent the balance of form and function which is central to this collaboration. The minimalistic design is elegant and the adjustable straps strengthen functionality allowing to finetune the comfort level. The armchair showcases the part of the collection which supports creating a relaxing environment to enjoy your music experience in the home. “Armchairs are a place to unwind, to reflect, to set oneself into the creative flow. OBEGRÄNSAD armchair manifests the importance of comfort”, says James Futcher, Creative Leader at IKEA of Sweden.
While the preview at the IKEA Festival at the 2022 Milan Design Week focused on three key product reveals, the whole collection will be launched globally in autumn 2022. With this collection, IKEA and Swedish House Mafia say that they are exploring the topic of music and creativity at home to make everyday life easier for the many people listening to and creating music. The collection will include more than 20 home furnishing products which will make living spaces better suited to the needs of music creators and music fans around the world.
HiFi Pig Says: An interesting concept from IKEA and we are looking forwards to seeing just what their new music-related products are like.
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