DIRAC AND DOLBY ATMOS IMMERSIVE AUTOMOTIVE AUDIO COLLABORATION

The first vehicles to feature Dirac audio optimization algorithms and Dolby Atmos will enter the European market this year.

IMMERSIVE AUTOMOTIVE AUDIO

Following on from the Dirac Automotive Audio announcements at CES in January this year, Swedish digital audio brand Dirac and Dolby, have announced their collaboration to demonstrate a high-quality immersive automotive audio experience.

DIRAC DIGITAL SIGNAL PROCESSING

Both Dirac and Dolby have invested decades in developing technologies that deliver the best possible sound experiences in all spaces, whether it is at home or in cars.

With this collaboration, the two companies are now showing how the combination of their technologies, Dirac’s patented audio optimization algorithms and Dolby Atmos immersive audio, enables the immersive in-vehicle audio experience, which will now be showcased in both Dolby’s and Dirac’s demo vehicles around the world.

To date, the two companies have addressed the challenges in automotive audio from different directions. Dirac uses digital signal processing to upgrade the sound system performance and overcome acoustic challenges inherent in cars, such as suboptimal positioning of loudspeakers and reflective surfaces that muddle the sound, so that the system reproduces any content without any unwanted colourations, and without requiring any hardware upgrades.

DOLBY ATMOS

Dolby Atmos has changed the way artists create music. Rather than recording in stereo, with a limit of only two channels, Dolby Atmos allows for each sound, each instrument or vocal, to be placed anywhere in three-dimensional space in the recording.

The two brands say that the combination of Dirac and Dolby’s complementary technologies create “an immersive in-car music listening experience, establishing a new standard in automotive audio”.

IN CAR AUDIO

“The car is a natural place to listen to music, but vehicle cabins are also the most acoustically challenging listening environments,” stated Lars Carlsson, Head of Business Development, Automotive, at Dirac. “For 20 years, Dirac has been developing tailored solutions for some of the world’s leading auto manufacturers, optimizing sound systems to achieve entirely new levels of audio performance. Now, through this collaboration with Dolby, we’re for the first time combining the world’s most sophisticated audio algorithms with the world’s most immersive content to quite literally establish a new standard in automotive sound.”

Dolby and Dirac will use this automotive audio solution to optimize the sound system performance in Dolby and Dirac’s demo cars, which are used around the world to showcase to automotive manufacturers and the consumer public the immersive power of Dolby Atmos in cars.

The first car to feature the Dolby-Dirac integrated solution will be the NIO ET7, which will enter the European market later in 2022.

HiFi Pig Says: An interesting but natural collaboration between Dirac and Dolby Atmos in the automotive audio world.

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