British hi-fi manufacturer Mitchell and Johnson, has appointed Auden Distribution as its exclusive UK representative, bringing a focused and responsive approach to the retailers’ needs as the company introduces its range of cost effective electronics.

Founded in July 2013, Auden Distribution provides a professional sales agency, distribution and brand building service for clients through its close relationship with a network of UK audiophile dealers. The experience gained over many years in the industry, in both the retail and distribution sectors, has allowed Auden Distribution to develop a small but portfolio of high quality brands, now enhanced with the addition of Mitchell and Johnson.

Bill Leigh, owner and managing director of Auden, says, “Along with many in the audio industry, I have got quite used to talking about products costing multiple thousands of pounds. Not for a minute do I doubt the value of those products, however there are many people who love music but are not in a position to buy at that level.” Bill adds, “For a while now I have been looking for a brand that can bring a high performance and excellent value offering. Now I have found it, Mitchell and Johnson brings exciting mid and lower priced audio to the market and I’m very pleased to be involved.”

Paul Mitchell, CEO of Mitchell and Johnson comments, “We are looking forward to working with Auden Distribution and are confident that this promises to be a fruitful relationship which will continue to increase sales growth, opening up the Mitchell and Johnson brand to even more consumers.” He continues, “We know, therefore, that in appointing Bill and his team at Auden, with their extensive experience, they will ensure that the retailers will receive the personal attention they deserve, from a company that really understands the market”.