The Chord Company has launched ChordOhmic,a new silver-plated loudspeaker plug developed from the flagship ChordMusic and Sarum T speaker plug. We were treated to the news at Sound and Vision Bristol 2018.

The Chord Company’s new ChordOhmic silver-plated loudspeaker plugs are designed to bring both the electrical and sonic benefits of silver any speaker cables. The new plugs will be available on all Chord Company cables going forward, as well as being separately available.

The introduction of the ChordOhmic plugs follows the implementation of silver-plated connectors in the company’s flagship loudspeaker cables.  For 2018, the technology has trickled down from ChordMusic and Sarum T into a more affordable plug. The ChordOhmic plug body is constructed from high-quality ABS. The plugs themselves are machined from a high-quality brass alloy sourced from Germany. The metal contact pin (4mm banana) is machined in the UK on precision lathes more commonly employed in machining watch parts and Formula 1 components. The silver-plated spade connectors are constructed from pure copper bar which is heavily plated with silver. The spades can be supplied in any multiples.

The Wiltshire manufacturer, which has been designing and hand-building cables in the UK since 1985, has long been an advocate of silver, using the highly conductive material to plate its copper conductors and connectors. Now silver as a plating finish has extended into the company’s entire speaker cable range, from the entry-level C-series to the flagship ChordMusic cable. Although gold is generally perceived to be the best plating material for high-quality connectors, its only major advantage is its total resistance to corrosion (which is not normally a domestic issue). Gold is also associated with performance and quality due to its high commercial value. Gold is, however, the third most conductive metal available. It is outperformed by both copper (+140% better) and silver (+148% better). Better conductivity means lower resistance and, therefore, less signal loss. Less signal loss means increased performance, as expressed by Ohm’s law, hence the name of The Chord Company’s new speaker plugs.

Price and availability

ChordOhmic speaker plugs are available now priced at £8 each/£64 for eight.