ANETTE ASKVIK NAMED BRAND AMBASSADOR FOR HIGH END MUNICH 2025

High End Munich 2025 has announced Norwegian artist Anette Askvik as Brand Ambassador.

High End Munich 2025 has named Norwegian singer, songwriter, and producer Anette Askvik as its brand ambassador. The event, taking place from 15th to 18th May 2025 at the MOC in Munich, will once again bring together industry professionals and audio enthusiasts from across the globe.

ANETTE ASKVIK JOINS HIGH END TRADITION

Following a break in its brand ambassador programme in 2024, the organiser, High End Society Service GmbH, is continuing its tradition of featuring musicians who embody the show’s dedication to high-quality sound. Stefan Dreischärf, Managing Director of High End Society Service GmbH, expressed enthusiasm about Askvik’s appointment: “Her art, infused with emotional depth and technical precision, perfectly reflects our values. She stands for the passion with which we seek to promote audio technology.”

ANETTE ASKVIK’S MUSICAL JOURNEY

Known for her evocative compositions and powerful vocals, Anette Askvik has earned international recognition through her albums Liberty, Multiverse, With Every Cell, and her latest release, Lyden Av Snø. The Norwegian artist writes, produces, and releases her own music under her independent label, Bird. Her recordings, celebrated for their meticulous production, are available on vinyl, high-resolution digital formats, and CD. Her song ‘Liberty’ has become a firm favourite for demoing systems at HiFi Shows around the world.

THE CONNECTION BETWEEN NATURE, MUSIC, AND AUDIO TECHNOLOGY

Born in Stavanger and now based in Oslo, Askvik draws inspiration from nature, a theme prevalent throughout her work. “Nature is powerful, awe-inspiring and stunningly beautiful – just like music,” she says. Her debut album, Liberty, has become a reference piece for high-end audio demonstrations, highlighting the synergy between musical expression and cutting-edge sound reproduction.

EXCLUSIVE LIVE EXPERIENCES AT HIGH END MUNICH 2025 WITH Kii AUDIO

As part of her role at High End Munich 2025, Askvik will collaborate with Kii Audio to present her work in an immersive studio environment. Visitors can look forward to exclusive performances, showcasing her music in a setting designed for optimal sound reproduction. Performance schedules will be announced closer to the event.

CONTINUING A SCANDINAVIAN LEGACY AT HIGH END

Askvik follows in the footsteps of another renowned Scandinavian artist, Kari Bremnes, who was the brand ambassador for High End in 2018. This appointment reaffirms the event’s commitment to presenting artists whose work exemplifies both musical artistry and exceptional sound quality.

HIGH END MUNICH 2025: A MUST-ATTEND EVENT FOR AUDIO ENTHUSIASTS

High End Munich 2025 remains a key event for audiophiles, music lovers, and industry professionals. With hundreds of exhibitors from over 40 countries, the show provides a platform to explore the latest innovations in high-performance audio. This year also marks the final edition in Munich before the event relocates to Vienna in 2026.