ALAN WHYTE JOINS ATLAS CABLES AS MANAGING DIRECTOR

Kilmarnock-based Atlas Cables has announced Alan Whyte as its new Managing Director, effective 6th January 2025.

The appointment marks a significant milestone as the Scottish HiFi company celebrates its 25th anniversary. Alan Whyte, a seasoned industry professional, steps into the role, bringing extensive experience from leadership positions at KEF, Meridian, Loewe Technology, and the UK’s Holburn Group.

EXPERIENCE AND VISION

Whyte’s expertise in international sales and strategic leadership is set to drive the continued growth of Atlas Cables. Known for its engineering-led approach to cable design, Atlas has built a reputation for innovation and quality. Whyte’s appointment underscores the company’s commitment to excellence and its focus on meeting the evolving needs of audiophiles worldwide.

KEVIN KELLY’S ONGOING CONTRIBUTION

Kevin Kelly, who has served as Managing Director for the past 11 years, will transition to the role of Engineering Director. Kelly’s tenure saw Atlas Cables thrive as a global brand, and his expertise will remain central to the company’s operations. This leadership shift ensures continuity while welcoming fresh perspectives.

ABOUT ATLAS CABLES

Founded in Scotland in 2000, Atlas Cables specialises in high-quality audio cables and accessories designed to enhance audio systems by reducing signal loss and delivering clear, natural sound. With a presence in over 30 countries, Atlas continues to be a trusted name for audiophiles worldwide.

HiFi PiG Says: We wish Alan and Kevin the best in their new roles and look forward to the continued success of Atlas Cables.