BANG & OLUFSEN UNVEILS ATELIER BESPOKE DESIGN SERVICE AND LIMITED EDITIONS

B&O has introduced Bang & Olufsen Atelier, offering clients the opportunity to create custom-made products for the first time in collaboration with its artisans in Struer, Denmark. 

Launched at ISE 2025 Atelier gives the opportunity for personal expression through one-of-a-kind creations and an array of customization options.

Demonstrating Bang & Olufsen’s commitment to its customers, Atelier is the brand’s ultimate expression of design and artisanship, launching in response to a significant increase in requests for customisation, and bespoke projects.

“A customer who commissions custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style. We aim to create an experience and a product that resonates with them, building a lasting relationship between Bang & Olufsen and the customer”

Bang & Olufsen CEO Kristian Teär

BANG & OLUFSEN ATELIER

Bang & Olufsen Atelier delivers customisation opportunities within the following areas:

Atelier Bespoke: Collaborating directly with an Atelier artisan, clients can create custom product incorporating materials or specific colours for a one-off creation.

Atelier Catalogue: Customers can choose from over 500,000 possible combinations of fabric, wood and aluminium finishes to produce their product.

Atelier Editions: Limited editions of iconic products in the portfolio, showcasing the finest Bang & Olufsen craftsmanship.

BANG & OLUFSEN ATELIER LIMITED EDITION BEOSOUND 2 GRADIENT COLLECTION

To celebrate the Atelier launch, Bang & Olufsen has launched the Atelier Limited Edition Beosound 2 Gradient Collection. Featuring 10 different gradient combinations inspired by emotions shaped through sound, each colour gradient is limited to 10 engraved and numbered pieces. Price £4,400 / $5,700 USD.

HiFi PiG Says: We thought the Atelier options were stunning when we saw them at ISE last week!