MCINTOSH GROUP BOUGHT BY BOSE
Bose Corporation has announced the acquisition of McIntosh Group, the parent company of luxury audio brands which includes McIntosh and Sonus faber.
The following is the press release sent by Bose and Mcintosh Group.
BOSE ACQUIRES MCINTOSH GROUP
“The acquisition allows Bose to infuse its industry-leading audio research and technology into the high-performance and luxury space while it continues to build on its premium solutions. From earbuds and Bluetooth speakers to the most luxurious systems possible for the home and on the road, Bose and McIntosh Group will now offer consumers a breadth of products and experiences for every listening occasion.
The combined forces of Bose and McIntosh Group also opens new opportunities in the automotive sector. By leveraging Bose’s 40-plus years of experience in automotive audio, and McIntosh Group’s legacy of performance and design, the brands will work together to expand their research and continue to engineer authentic in-car experiences that redefine automotive sound.
“Over the last six decades we’ve delivered the best premium audio experiences possible; now, with McIntosh Group in our portfolio, we can unlock even more ways to bring music to life in the home, on-the-go and in the car,” said Lila Snyder, CEO of Bose Corporation. “We look forward to honouring the heritage of these brands, investing in their future and pushing the boundaries of audio innovation to bring customers experiences they’ve never heard before.”
“Bose’s dedication to research and singular focus on audio provides a tremendous opportunity to complement and enable our own pursuit of delivering inimitable, ultimate-quality audio experiences,” said Daniel Pidgeon, CEO of McIntosh Group. “Gaining access to their expertise as a pioneer in automotive audio will also help us accelerate our presence and enable us to deliver solutions that are commensurate with our reputation and performance standards.”
Bose will continue to develop products and experiences in popular categories like headphones, speakers, soundbars, and car audio while advancing critical technologies such as noise cancellation, hearing augmentation and immersive audio. McIntosh and Sonus faber will maintain its focus on amplifiers, loudspeakers, turntables, and other high-end products. Together the brands will imagine what’s possible in the future of audio – delivering new products, bespoke offerings and unparalleled listening experiences for music lovers around the globe”.
HiFi PiG Says: It will be interesting to see what this means for the future of the McIntosh Group brands.