BOWERS & WILKINS BECOMES OFFICIAL AUDIO PARTNER OF THE MCLAREN FORMULA 1 TEAM

Bowers & Wilkins and McLaren announce extension of their successful partnership to include the McLaren Formula 1 Team.

Bowers & Wilkins has announced that they have become Official Audio Partner of the McLaren Formula 1 Team, in addition to the existing long-term McLaren Automotive partnership.

“We are delighted to continue and build upon our highly successful car audio development programme as well as continuing to explore co-branded product opportunities, building on the success of the Px8 McLaren Edition and Zeppelin McLaren Edition with products and storytelling that connect us to the exciting world of McLaren Racing.”

Tom Henderson, Bowers & Wilkins Marketing Director for Licensing and Partnerships

BOWERS & WILKINS X MCLAREN FORMULA 1

Bowers & Wilkins, the renowned high-end audio brand, together with luxury supercar maker and Formula 1 team McLaren, today announced an extension to their strategic long-term multi-year partnership which sees Bowers & Wilkins become Official Audio Partner across McLaren Automotive and the McLaren Formula 1 Team.

This new partnership chapter continues the decade-long collaboration between McLaren Automotive and Bowers & Wilkins. Since 2015, Bowers & Wilkins has been a partner in the development of high-performance audio systems for McLaren supercar. Bowers & Wilkins’ pursuit of perfection, inspired by founder John Bowers, mirrors the unyielding precision and performance demanded in Formula 1 racing. McLaren’s own unrelenting approach was born of visionary founder Bruce McLaren’s desire to design and build the world’s most accomplished racing cars.

 The McLaren Automotive partnership is built on firm technical foundations. Bowers & Wilkins’ engineering team work closely with counterparts at McLaren Automotive to create and optimise the audio system found in the company’s supercars, including the recently announced McLaren W1. The W1’s audio system features premium audio technology designed to integrate into the interior’s InnoKnit fabric and carbon fibre architecture, utilising the very latest advanced speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team and only 30 miles away from the McLaren Technology Centre.

“Exceptional audio performance is key to further enriching the engagement of a McLaren. Specialist engineers from McLaren Automotive and Bowers & Wilkins have worked in partnership since 2015 to develop and deliver the sound technologies that ensure the levels of audio system excellence our customer’s demand.”

Henrik Wilhelmsmeyer, Chief Commercial Officer, McLaren Automotive

MCLAREN FORMULA 1 TEAM

By extending the partnership into the McLaren Formula 1 Team, the brands are further highlighting the depth of their relationship. Building on a successful award-winning range of co-designed products, including the Px8 McLaren Edition and Zeppelin McLaren Edition, new projects are in development to further appeal to the Formula 1 team’s substantial global fanbase.

Additionally, Bowers & Wilkins products will play a crucial role in the team’s extensive travel, relaxation and pre-race preparation needs throughout the season.

“We’re delighted to welcome Bowers & Wilkins to McLaren Racing, building on their partnership with McLaren Automotive. Both brands share a commitment to innovation and technical excellence, and we look forward to creating exciting new products for our fans together.”

Nick Martin, Co-Chief Commercial Officer, McLaren Racing

HiFi PiG Says: Exciting times for McLaren F1 and B&W!