CAMBRIDGE AUDIO X  DELOREAN, A NEW PARTNERSHIP IN IN CAR AUDIO FOR THE ALPHA5 EV

British HiFi brand Cambridge Audio is partnering with iconic automotive company DeLorean Motor Company, to develop the in-car sound for a new generation of electric vehicles.

CAMBRIDGE AUDIO X DELOREAN

The two companies, each with their own distinctive heritage, are embarking on a design-led journey to bring Cambridge Audio’s audio technology to the driving experience in the new Alpha5, the latest concept in the continuing evolution of the DeLorean brand.

The DeLorean Alpha5

MONTEREY CAR WEEK

The new partnership will be celebrated during Monterey Car Week, with Cambridge Audio powering the bespoke soundtrack for events occurring at the DeLorean House in Pebble Beach. The global reveal of the DeLorean Alpha5 will be on Thursday August 18^th at the Pebble Beach Awards Ramp.

The Alpha5 retains the classic gull-wing doors

CAMBRIDGE AUDIO

Charlie Henderson, Marketing Director of Cambridge Audio says: “With over 50 years of audio experience and a passion for elevating the emotion of music, there are many synergies between our two brands, especially our shared dynamic and occasionally rebellious attitude. Between us we have a combined history of almost 100 years, but we don’t let the past define us: always experimenting, innovating and creating new ways to enhance your experiences – inspiring a range of emotions in a car that is set to become an instant icon.”

Cambridge Audio Edge series

DELOREAN ALPHA5

“Cambridge Audio has spent over five decades creating exceptional sound by developing world-class audio. It’s through their passion, craftsmanship and innovation that they continue to lead the industry in hi-fi products and technology. Our partnership brings together two pioneering companies to make one singular experience for drivers,” said Troy Beetz, Chief Marketing Officer, DeLorean Motor Company, Inc.

The DeLorean Alpha5 concept was crafted from the DNA of its famous predecessors, and represents the evolution of the brand. The all-electric, 2+2 vehicle maintains its signature gullwing doors, classic rear louvers and three-layered taillights inspired by 40 years of design. The Alpha5 provides 60mph in 2.99 seconds and a projected top speed of 155 mph. The all-wheel-drive vehicle features multi-mode adaptive suspension, dynamic handling and an estimated 300 miles per range.

HiFi Pig Says: A very exciting project and fantastic to see Cambridge Audio involved.

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