CRYSTAL CABLE APPOINTS NEW SALES AGENT FOR THE AMERICAS

Crystal Cable Appoints EMD as Sales Agent for the USA and LATAM.

International Audio Holding (IAH), owners of the audio cable brand Crystal Cable, has announced that they have engaged Aldo Filippelli and his company Elite Marketing Dynamics, LLC (EMD) as their official representative sales agent throughout the United States and Latin America.

GABI RYNVELD

Gabi Rynveld founded Crystal Cable in 2004. From the age of nine, she was a professional concert pianist, playing concerts and recitals with orchestras and competing in top-level international piano concourses. After meeting her husband Edwin Rynveld, the CEO and Chief Engineer of both Crystal Cable and internationally renowned cable brand Siltech, Crystal Cable was born.

You can read more about Gabi and the family business here in our interview …….

“I don’t think that many HiFi brands have a professional musician on board. Just as I have been busy with studying, performing, teaching and recording music throughout my entire life, that is the way how I now work in our company. Listening tests, helping the engineers and designers to improve the sound of our products constantly, and talking about music to customers, press and visitors is my work. It feels like a second skin, and it is never “done” ……

Gabi Rynveld

CRYSTAL CABLE

Gabi Rynveld says of the new collaboration: “EMD’s impressive showing of a $1.2M HiFi system at AXPONA 2023 with Estelon, Vitus Audio, and Crystal Cable, spoke volumes of what they can and have already done in the audio industry. It’s clear that Aldo and the EMD team are exceptional audio industry veterans. He has a history of previously running distribution companies and managing sales for top manufacturers, and EMD has proven that their innovative sales agent model leads to success. We anticipate the cooperation to further strengthen our Crystal Cable brand.”

The Estelon, Vitus and Crystal Cable system at AXPONA 2023

“EMD and its CEO/President Aldo Filippelli have a successful and proven track record working for highly respected audio manufacturers improving their brand image, sales, and market presence in The Americas, and we are confident they can do the same for Crystal Cable,” says IAH’s Director of Operations, Viktor de Leeuw.

ELITE MARKETING DYNAMICS

For the past three years, EMD has successfully established the Estelon brand and a healthy dealership network in the Americas. Since January 2023, they’ve represented the High End Danish HiFi brand Vitus Audio and now they are adding Crystal Cable and its line of products.

The cooperation between IAH and EMD will solidify Crystal Cable’s brand position in the Americas, and as an essential function of their mutual agreement, Aldo Filippelli will hold the position as Crystal Cable’s, VP of Sales and Business Development – The Americas.

Crystal Cable

Filippelli conveys, “Adding Crystal Cable to our premium offerings is both exciting and an honor. We are thrilled to be representing such a reputable and desirable luxury audio brand that opens many additional opportunities for growth and enhances the synergy of EMD’s offerings. As the face of the company for the USA and LATAM, EMD will operate as a brand ambassador as we do with Estelon and Vitus Audio. We believe this is a highly professional method of representing a brand and adds significant value to all parties involved.”

“Through our processes, EMD will bring Crystal Cable to our dealer and distributor networks while performing the same roles and responsibilities as actual employees of the companies. EMD works at the highest level and with complete commitment and focus on sales and marketing, social media, PR, customer service, technical service and support, managing product reviews, and more. As such, we are not a traditional representative firm which makes us unique and exceptionally effective at what we do. We are a true agent and ambassador of our manufacturer partners,” states Filippelli.

Wynn Audio shall remain the company’s authorized distributor for Canada.

HiFi PiG Says: A partnership that we are sure will be a fantastic move for all concerned!