AUDIO PHYSIC ANNOUNCES DISTRIBUTION PARTNERSHIP WITH CYRUS AUDIO

German loudspeaker manufacturer Audio Physic has entered into a partnership with Cyrus Audio to distribute its range of loudspeakers, as it looks to grow its business in the UK.

MADE IN GERMANY

For nearly 40 years, Audio Physic has been a pioneer in researching and using new materials and structures in loudspeaker development. It was the first speaker manufacturer to use ceramic foam and showed that glass is not a taboo material. Audio Physic loudspeakers are developed and manufactured by hand in Brilon, in the Sauerland region of Germany.

Audio Physic are made in Germany

AUDIO PHYSIC

“We are delighted to have found a strong partner and longtime friend with Cyrus Audio in the UK,” explained Thomas Saheicha, Managing Director of Audio Physic. “Both brands are not only a perfect match in terms of technology, but also in terms of philosophy. The combination of Cyrus Audio electronics and Audio Physic speakers can be found in many living rooms and have been enjoyed by our customers for years”.

Audio Physic Avantera

ELITE AUDIO

Audio Physic continued: “As we move forward with Cyrus, we would like to say a big thank you to Elite Audio, which has been an integral part of our growth plans in the UK, and we are very happy that it will remain one of our key retailers in the UK.”

CYRUS AUDIO

Nick Clarke, Managing Director of Cyrus Audio, confirmed his alignment with the comments from Thomas. “We have joined forces with Audio Physic at several shows in Europe, for some time now. As well as our shared philosophy in extensive research and development, we both place importance on developing and manufacturing our products within our respective home countries. So, when discussions started with regards to Cyrus distributing Audio Physic in the UK, it made perfect sense that such a partnership would only strengthen both brands as we both approach 40 years of building high-end audio products.”

HiFi PiG Says: The practice of loudspeaker and electronics brands partnering for distribution works very well when the brands complement each other, as seen with PMC and AVM.