The Clarity Alliance, the UK hi-fi industry’s trade body, welcomes to its membership the new UK based business, Entotem, producers of the award winning Plato multimedia home entertainment system.clarity

Launched at Sound & Vision, The Bristol Show, in February 2015, Plato is Entotem’s innovative home entertainment server and streamer product that the company says will “revolutionise the streaming and enjoyment of music and video around the home.” The new product connects with existing hi-fi equipment such as turntables, legacy analogue sources such as cassette players and also current digital components like CD players, TVs, and DVD/ Blu-ray players, to permit playback via its high performance amplifier and a pair of connected loudspeakers. Where Plato differs from other products is in its ability to automatically record from legacy analogue devices (and digital devices) in a high-resolution 24bit/192kHz format to its internal storage for later replay. Records, CDs, videos and DVD collections can be stored together in one place. Designed as a one-box media management system for the whole house, Plato can simultaneously stream multiple audio and video content to other connected devices.

After being voted the “Most Innovative Room” by the panel of judges in the 2015 Clarity Best of Show Awards at the Bristol Show, the company applied for membership of the Alliance.

Managing director Martin Boddy says, “We are delighted to become the latest member of Clarity, because since our launch in February at the Sound and Vision Show, we view the Alliance as being a key partner in our development as a business. With the hi-fi market in recovery and gathering new momentum, it is an exciting time for Entotem and the team to be able to stimulate more growth. As a new start-up, we hope our innovative and unique first product, Plato, will bring renewed interest in the hi-fi and home entertainment market, which will benefit everyone within the industry.”

Laurence Armstrong, Clarity chairman, adds, “The judges at this year’s Best of Show Awards were unanimous in their praise for Entotem’s Plato. It was very encouraging to see not only a hugely original product launched at the show, but one from a new start-up British business and we hope this bodes well for the continued recovery of the UK’s hi-fi sector.” He concludes, “The board of Clarity is very pleased to welcome Entotem as members of the Alliance and we look forward to working with the business owners and following the success of Plato at home and abroad.”


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