The Clarity Alliance announces that hi-fi electronics retailer, Fanthorpes Hifi, has joined  its growing number of UK members, expanding the number of retailers supporting the work of the Alliance.

Fanthorpes in Hull has been trading in Hepworth’s Arcade since 1946 and took the decision to join Clarity Alliance after meeting members of the Alliance at the National Audio Show in September.

Welcoming Fanthorpes to the Alliance, Laurence Armstrong, Clarity chairman, says, “We welcome the application by Fanthorpes to join the alliance and it is gratifying to see that an established retailer, who has been doing well for many years, values the work Clarity does to promote the hi-fi industry as important for the growth of its business.  Working together is the only way in which the industry can ensure its success and Fanthorpes can play an important role in achieving this objective, and sharing its experience with the wider membership network.”

Marc Fanthorpe, Fanthorpe’s owner, comments, “We have joined the Clarity alliance because we wish to work with the best that the industry has to offer at all levels. The aim is to provide a single message between ourselves, manufacturers and the hi-fi press to let the wider public understand what we do, and how well we can do it. Here at Fanthorpes, we see ourselves as a progressive retailer, capable of adapting to the internet shopping era. We work with our customers to help them fulfill their aims. Clarity will help us get this message across to our customers old and new.”