Hifi Pig Advertising Promotion

Hifi Pig brings you a series of promotional articles about our Great British Brands exhibiting at High End Munich 2017. We let them tell you all about their philosophy and products.

Britain’s best A/V cable manufacturer makes High End debut

The UK’s leading high-performance A/V cable manufacturer, The Chord Company, who has been painstakingly designing and hand-building superior audio cables in Britain for more than 32 years, will be making its show debut at High End this year. A four-strong team of staff will be on hand in Atrium 4.2, F215, to introduce the company’s exciting new ranges and explain the myriad benefits that high-quality cabling can bring to high-end audio.

2017 has shaped up to be the perfect year for the Wiltshire-based specialist to exhibit for the first time, thanks to a significant new range launch earlier in the year, plus huge demand for its uncompromising flagship series. In keeping with the high-end nature of the show, The Chord Company will be offering demonstrations of its top-two cable ranges and explaining why cables are so fundamental to performance, especially at High End’s standards.

The demos have been designed to introduce the benefits of The Chord Company’s proprietary technologies and in-house design and manufacturing. Visitors to Chord Co. in its debut year will get the chance to experience the flagship ChordMusic range, plus the recently launched Sarum T cable range, which made its world debut at Sound and Vision, Bristol, earlier in the year.

Both upper ranges share a number of similarities in terms of uncompromising construction, build quality and design, but crucially, there is one key feature in both ChordMusic and Sarum T unique to The Chord Company and its top two ranges: Taylon®.

Why The Chord Company’s Taylon® is a game-changer

Taylon® is a revolutionary insulation material unique to Chord. It originates from the most demanding military applications, where highly advanced communication cables, both in space and on the ground, must offer predictable performance, regardless of environmental conditions. Taylon® is phase-stable at typical room temperatures and its implementation within audio cables preserves the critical timing information within music.

Taylon® is the best-performing dielectric The Chord Company has used in over 32 years of UK design and manufacturing. It is the most neutral and phase-stable insulation material available and remains the biggest step forward in insulation performance since the introduction of PTFE.

To date, Taylon® has been exclusive to the flagship ChordMusic portfolio, but now, it is also available in Sarum T, bringing the remarkable benefits of The Chord Company’s proprietary dielectric to a new, more accessible price level.

Partners in rhyme

Of course, cables need hardware to function and for High End 2017, The Chord Company has partnered with British audio specialist Computer Audio Design and Swiss speaker manufacturer BOENICKE AUDIO. The system comprises the CAD 1543 DAC, CAD CAT Audio Transport and CAD Ground Control, plus BOENICKE AUDIO W13 SE+ loudspeakers and a BOENICKE AUDIO E2 integrated amplifier with optional DAC and phono.

About the new Sarum T

The Chord Company new Sarum T range builds on the success of the acclaimed Sarum Super ARAY range introduces Chord’s proprietary insulation material, Taylon®, bringing a major performance upgrade.

Previously exclusive to ChordMusic, Sarum T brings the remarkable benefits of Chord Co.’s unique dielectric to a new, more accessible price level. Previous generations of Sarum Super ARAY cables have featured a PTFE dielectric and the upgrade to Taylon® introduces a raft of performance benefits.

Like ChordMusic, Sarum T also benefits from The Chord Company’s Super ARAY mechanical optimisation, factory terminations and hand-made construction. Sarum T raises the performance bar just as ChordMusic did when Taylon® was first introduced.

Presently, Sarum T comprises analogue interconnects in RCA, XLR and DIN terminations,
Digital interconnects with S/PDIF, AES/EBU and BNC connections, speaker cable with Bananas and spades, plus power cables in Schuko, UK, US, 16A and 20A varieties.

About ChordMusic

With ChordMusic, The Chord Company has produced something that can only be described as revealing a whole new musical landscape. It was just over a year ago, in April 2016, that The Chord Company introduced ChordMusic to music lovers for the first time. It remains the company’s most advanced cable range in its 32-year history and distils three decades of cable design and manufacturing knowhow into a ground-breaking line-up.

ChordMusic is a revelatory product and was the first range to be developed with Taylon® which has never been used with audio cables before. Dielectric choice plays a critical part in the performance of any audio cable and Taylon®-insulated conductors, combined with the Super ARAY conductor configuration, produce the most natural, musically coherent cables The Chord Company has ever developed.

The ChordMusic range comprises analogue interconnects in RCA, XLR and DIN terminations,
digital interconnects with S/PDIF, AES/EBU and BNC connections, speaker cables with Bananas and spades, streaming (RJ45) cables, USB cables and power cables.

About Super ARAY conductor technology

All ChordMusic and Sarum T cables use Chord Co.’s new mechanically tuned Super ARAY conductor configuration. Super ARAY technology is a development of Chord’s original Tuned ARAY design and keeps all the musical coherence of the Tuned ARAY design, but brings big increases in the levels of musical detail the cable is able to carry.

The Super ARAY tuning process is very different for each cable type; the end result, though, is consistent. Super ARAY technology produces analogue and digital cables that can carry breath-taking levels of detail in an extremely coherent and musical way. Super ARAY construction uses a labour-intensive combination of precision machinery and meticulous hand assembly at the UK factory and offers extraordinary performance levels.

To find out more contact The Chord Company:

Tel: +44 (0)1980 625700

Email: [email protected]

Web: www.chord.co.uk

All of our Great British Brands will feature in a pre-show High End Munich 2017 special e-mag which will also include helpful information for those visiting the show this year.