Air Audio Distribution are introducing a new brand of Moving Coil Cartridges to the UK market called Hana. 
Hana means “brilliant and gorgeous” in Japanese.
The Hana brand cartridges are hand made by the Excel Sound Corporation in Tokyo, Japan; who have been making cartridges on an OEM basis for 50 years, specialising in MC types.
Hana is launching with four new MC cartridges, two with elliptical diamond styli and two with a nude natural diamond Shibata-stylus. 
All four use high rigidity aluminium cantilevers and cross-shaped armatures, providing a ‘brilliant and gorgeous’ sound, with excellent tracking, tonality and stereo presentation.
| Hana MC Cartridges Specification | ||||
| Model No. | HANA-EH | HANA-EL | HANA-SH | HANA-SL |
| Stylus | Synthetic Elliptical |
Synthetic Elliptical |
Nude Diamond Shibata |
Nude Diamond Shibata |
| Cantilever | Aluminium | Aluminium | Aluminium | Aluminium |
| Output level | 2mv/1kHz | 0.5mv/1KHz | 2mv/1KHz | 0.5mv/1KHz |
| Output balance | <2dB/1KHz | <2dB/1KHz | <1.5dB/1KHz | <1.5dB/1KHZ |
| Vertical Tracking force | 2gr | 2gr | 2gr | 2gr |
| Trackability | 60μm/2gr | 60μm/2gr | 60μm/2gr | 60μm/2gr |
| Channel separation | 22dB/1KHz | 22dB/1KHz | 25dB/1KHz | 25dB/1KHz |
| Frequency response | 15-25,000Hz | 15-25,000Hz | 15-32,000Hz | 15-32,000Hz |
| Impedance | 130Ω/1KHz | 30Ω/1KHz | 130Ω/1KHz | 30Ω/1KHz |
| Suggested load Impedance |
47KΩ | >400Ω | 47KΩ | >400Ω |
| Cartridge weight | 5gr | 5gr | 5gr | 5gr |
| Body Colour | Moss Green | Moss Green | Black | Black |
The line-up is as follows:
Hana EL Low output elliptical diamond styli, output at 0.5mv/1KHz £276.00
Hana EH High output elliptical diamond styli, output at 2.0mv/1KHz £276.00
Hana SL Low output Shibata diamond styli, output at 0.5mv/1KHz £447.00
Hana SH High output Shibata diamond styli, output at 2.0mv/1KHz £447.00
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