JAMO REVEALS A FRESH STRATEGY, BRAND REDESIGN, AND A NEW SPEAKER RANGE

Established in 1968 in Glyngore, Denmark, by two brothers-in-law, Preben Jacobsen and Julius Mortensen, the two men used the first two letters of their surnames to form the company moniker: Jacobsen + Mortensen = JAMO.

Fast forward to October 2022 and we are seeing the official rebirth of Jamo. With a new brand strategy and recalibrated positioning, the Scandinavian maker enters a new chapter with the JAMO Studio7 series launch.

Jamo Studio7 Series S7-15B

THE HISTORY OF JAMO

Within two years of the brand’s creation, the hen house where Jamo started was history, and Preben and Julius constructed their own purpose-built research, development, and production facility. By 1978, over one million speakers had rolled off the Glyngøre assembly line. By 1994 Jamo had grown to become Europe’s largest speaker brand and was the first European company to release THX Certified speakers.

In 2005, American brand Klipsch acquired Jamo and, under the new venture, launched the R909 the following year. The following year, this product was voted European High-End Loudspeaker of The Year 2006-2007 by EISA.

During the next decade, Jamo continued to innovate into Dolby Atmos, custom installation speakers, soundbars and digital solutions.

Jamo Studio7 Series S7-17HCS

JAMO STUDIO7 SERIES

Studio7 is Jamo’s new range of passive loudspeakers. Nordic nature inspired its Scandinavian design, and the new line owes its name to the 7° tilt that makes its look and sound distinctive.

The New Jamo Studio7 Series comprises six models: Two sizes of floor-standing speakers (S7-27F, S7-25F). Two types of bookshelf speakers (S7-17B, S7-15B). Two centre channel speakers (S7-25C, S7-43C)

 NEW TWEETER

An all-new 1-inch tweeter featuring a copper faraday ring which increases sensitivity and reduces non-linear distortion, carries out the high-frequency duties. The tweeter and surround are made from fabric. The High-Frequency waveguide was optimised using Jamo’s exclusive COMSOL software model.

JAMO STUDIO7 7° TILTED CABINET

To ensure a coherent sound stage, Jamo have time-aligned the acoustic centres of the drive units by tilting the cabinet back and mounting it on a plinth that houses the speaker crossover. This implementation helps minimise the timing anomalies in a more traditional enclosure.

NATURAL BASS

The bass drivers feature embossed paper cones, high strength motor assemblies incorporating aluminium inductance shorting rings that enhance power handling and lower distortion. The aluminium shorting ring lowers distortion as the aluminium ring acts as a heat sink. The embossed paper cone with “Thor’s Hammer” detailing increases the rigidity to improve the transient response.

REDUCING DIFFRACTION

When a speaker driver produces sound, energy spreads across the speaker’s baffle towards the edge of the cabinet. If that energy hits a hard cabinet edge, a smaller version of this energy reflects towards the driver, causing a time-shifted low-level signal that can corrupt the sound of the driver leading to distortion. To help prevent colouring of the driver’s signal, Jamo rounds the cabinet edge, meaning the energy gently dissipates naturally.

QUIET CABINET

The Jamo Studio speakers’ cabinet walls are thicker (15 mm MDF with 18 mm Front baffle) and critically braced to ensure a low degree of ‘self-noise’.

JAMO STUDIO7 CROSSOVER

Jamo houses the crossover in its sealed plinth to minimise the possibility of any interaction between the large bass driver magnet and the inductors in the crossover. The Studio7 design also pays particular attention to the topology and component selection. They use Mylar and non-polarised electrolytic capacitors, along with iron and air core inductors and 25 W resistors.

TWO COLOURS, INSPIRED BY NORDIC NATURE

Jamo chose the Studio7 range’s colours from the chromatic palette of Scandinavian landscapes. Norwegian fjords inspire the dark blue, Blue Fjord, while the grey finish channels the hue of fog hanging over a Finnish forest, Grey Cloud.

Jamo S7-25HCS

JAMO STUDIO7 PRICES

Jamo S7-25C: £299.00 / €299.00

Jamo S7-43C: £329.00 / €329.00

Jamo S7-17B: £549.00 / €549.00

Jamo S7-15B: £449.00 / €449.00

Jamo S7-25F: £799.00 / €799.00

Jamo S7-27F: £949.00 / €949.00

Home Cinema Sets (HCS)

Jamo S7-17HCS: £1,299.00

Jamo S7-25HCS: £1,499.00

Distributed in the UK by Henley Audio.

HiFi Pig Says: A very cool looking new range from Jamo.