KEF has announced that it is to partner with Twentieth Century FOX for the theatrical release of Assassin’s Creed, the movie. This will involve KEF retailers displaying promotional material including point of sale items, large format posters, graphic boards and the competition entry postcards. All will include the official film artwork.

Produced by and Starring Michael Fassbender as Aguilar de Nerha, a 15th Century Spanish Assassin, Assassin’s Creed, the movie, will be in cinemas from 1st January 2017. KEF’s campaign runs through until 16th January 2017. The product focus will be on KEF’s EGG speakers, a complete ‘plug and play’ system. which utilises the ‘sit anywhere’ Uni-Q driver array that is shared by many KEF models.

As part of the campaign KEF is running two competitions;

• A simple online prize draw to win an action-packed 3 night break to Malta, the key filming location for the film.

• A prize draw to win a KEF EGG Wireless Digital Music System – only available to enter in-store at authorised KEF retailers.

Nick Bryant, Head of UK Sales and Marketing says, “As a brand, KEF is passionate about high quality music and movie sound reproduction. It’s what we love. To partner with FOX on one of this year’s most exciting movies by such a stimulating producer as Michael Fassbender and offer consumers the chance to win something that will really improve their experience of music or give them a delightful break in the sun was really something we didn’t want to miss – the synergy is just perfect!”