AIRIA, FOQUS, AND QRONO DEMONSTRATE RANGE OF THE COMPANY’S IP PORTFOLIO

Lenbrook Media Group, and HDtracks, a service for audiophile quality music downloads, have announced a partnership to develop a streaming service aimed squarely at music fans.

MQA was acquired by Lenbrook last autumn, read more about it here

Among a set of unique features, the service will offer consumers choice in formats and will be the first subscription service using a novel application of the AIRIA by MQA Labs codec.

HDTRACKS

HDtracks was founded in 2008 by Norman and David Chesky, GRAMMY Award-winning pioneers of audiophile recording techniques and the founders of the audiophile label, Chesky Records.

“We have wanted to launch an HDtracks streaming service for some time. In Lenbrook we have a partner with global reach to help us launch a service ensuring quality and consumer choice. Fans will get to choose their format – either PCM/FLAC or MQA – in a service that will ensure high resolution audio streaming whether you are in your home or on-the-go.”

HDtracks co-founder David Chesky

AIRIA BY MQA LABS

The HDtracks service will be the first to use Lenbrook’s AIRIA by MQA Labs, a delivery codec designed for streaming from the cloud or wirelessly from a device to headphones, which was designed for low-latency wireless communications.

“Our industry has been built by providing discerning music enthusiasts with choices while using innovation to advance digital music delivery,. As audiophiles ourselves, it’s an exciting prospect to bring a service to life for the millions of global audiophiles that care so passionately about the quality of the music they listen to.”

Lenbrook’s Chief Strategy Officer, John Banks

The service will be available across platforms. In addition to its own applications for mobile, the service will find its way into many of the world’s leading high-end audio ecosystems, apps, and brands, that count on service providers for their content.

“Norman and David are the perfect partners for Lenbrook. Their experience and understanding of the high-end audio fan is unique and their history with quality and innovation speaks for itself. We are ready to embark on this journey with them and think music fans are going to love it.”

Mike Jbara, VP and GM of Lenbrook Media Group

LENBROOK MEDIA GROUP

The Lenbrook Media Group invests in and commercialises technologies and platforms that capture, package, and deliver digital audio in residential and commercial applications. Its interests include the maker of high resolution multiroom audio distribution platform, BluOS, and MQA Labs, a family of audio encoding technologies used by hardware manufacturers, streaming services and broadcasters, and music creators.

HiFi PiG Says: It is interesting to see how the future of MQA is paning out, stay tuned to HiFi PiG for more as we get it.