MONARCH SYSTEMS OPENS LA CASITA DEMO FACILITY IN NEW MEXICO

US distributor Monarch Systems opens La Casita, a dedicated residential demonstration facility.

La Casita will become Monarch’s home for dealer, press, and VIP events.

Monarch Systems is a USA HiFi distributor formed in 2020 by Jon Baker, formerly of Magico and Nordost and Rich Maez, formerly of Boulder Amplifiers and Jeff Rowland.

SANTA FE, NEW MEXICO

The Casita is located just outside of Santa Fe, New Mexico, within minutes of the internationally famous Santa Fe Opera, historic downtown Santa Fe Plaza, world-class cuisine, an exceptionally vibrant art culture and community, and even downhill skiing in winter.

The view

MONARCH SYSTEMS LA CASITA

Nicknamed “La Casita” (or “little house” in Spanish), the 3,200 square-foot residence on the outskirts of Santa Fe was purchased to give Monarch the ability to provide dealer training, press events, and new product release demonstrations in an environment that is both isolated (being exceptionally quiet as well as being without the constant interference and daily interruptions of a retail or factory environment) and representative of the typical home environment’s acoustics, construction, and layout.

Monarch Systems La Casita Demo Facility

The Casita features multiple system configurations in various rooms around the property and little-to-no acoustic treatment, as would most often be the case for home users who do not have a dedicated listening room. AV systems of varying ability and scale are placed in various locations around the home and excellent audio performance is achieved and demonstrated. Dealer education gatherings, press events, new product release celebrations, extended listening and evaluation sessions, and the occasional VIP customer visit and demonstration (when accompanied by an authorized Monarch retailer) will all take place at La Casita.

MONARCH SYSTEMS HQ, COLORADO

Monarch Systems Ltd’s headquarters, however, will remain at their established location in Englewood, Colorado. Monarch Systems Ltd will not conduct retail sales at the Casita, however Monarch’s authorized dealers are free and welcome to use the location as a sales tool by way of private demonstration.

MONARCH SYSTEMS’ BRANDS

Products from each of Monarch Systems Ltd’s manufacturer suppliers, at levels of performance ranging from entry-level to the highest levels available, will be on-hand and available for demonstration. These include Alluxity, B.audio, Chario, Franc Audio Accessories, Siltech, and Ultra Carbon.

.HiFi PiG Says: This looks like a great place to listen to a very fine selection of High End HiFi.