“Three decades of cable-building expertise have gone into the new Signature ARAY power cable which introduces the company’s proprietary ARAY conductor technology into a sub-£1,000 power cable for the first time” announces the latest press release from The Chord Company.

Signature ARAY features a very high-density braided shield in combination with a heavy-gauge foil shield, “but what separates it from ordinary mains cables is the use of The Chord Company’s proprietary ARAY conductor technology, which has given the company’s ARAY-based signal- carrying cable range an extraordinary sonic advantage”.

Signature ARAY power cable has been fitted with a new high-performance UK mains plug and IEC connector. Mains plugs are notoriously tricky to  get right, but The Chord Company has worked closely with a specialist company to produce high-performance plugs made exactly to specification. The plugs’ contacts have been heavily silver-plated and the terminals are designed to be very secure. Even the 13-amp fuse has been carefully chosen. The plugs will be used on The Chord Company’s Sarum Super ARAY power cable. 

The Chord Company’s Tuned ARAY technology was originally developed for the flagship Sarum cable range, but Tuned ARAY’s reputation for producing new levels of transparency, detail, coherence and musical involvement, soon meant the technology was introduced across a wider cable range, most recently digital and streaming products and, of course, mains cables.

The Signature ARAY power is available now priced at £500 (1m), plus a £100 supplement for each additional metre.