SPIN-CLEAN INTERNATIONAL LAUNCHES ITS FIRST VINYL RECORDS CONSUMER EDUCATION PROGRAM AND NEW SPIN-CLEAN RECORD WASHER

The campaign focuses on younger music enthusiasts and the introduction of a new and improved Spin-Clean model.

Spin-Clean International, creators of the Spin-Clean Record Washer, has launched the industry’s first education program specifically designed to inform young vinyl music enthusiasts about the importance of cleaning and maintaining their record collections. The announcement coincides with the first major upgrade to the Spin-Clean system.

YOUNG VINYL RECORD BUYERS

The new Spin-Clean consumer program is based upon research conducted last year by MusicWatch, a US research and analytics company. Among the study’s key findings wre that an estimated 18 million consumers purchased vinyl during 2021, a 27% increase over the previous year. And nearly 46% of these purchasers were between 18 and 34 years of age (the fastest growing vinyl music segment). Additionally, when asked why they haven’t played or intended to play some of their vinyl records, over 43% of these respondents said that “they want to preserve or keep them in pristine condition for their collections”.

New Spin-Clean Record Washer

NEW SPIN-CLEAN RECORD WASHER

“Our newest product upgrade is much more than a refresh”, said Mark Mawhinney, president of Spin-Clean International. “We’ve taken a closer look at this major shift in vinyl ownership and listened to our current customers as well, to ensure that this new Spin-Clean model remains the most popular record cleaning kit on the market.” The new and improved Spin-Clean system incorporates a number of new features, including simple to install snap-in rollers for 7, 10 and 12-inch records, designed to ensure smooth and consistent rotations during the cleaning process. It has a streamlined basin which features an entirely new mould, making it easier to clean. It now has a more precise brush alignment made possible by new wedge brush mounts, greater overall stability, thanks to new self-adhesive rubber feet, complete with foot cutouts.

SPIN-CLEAN RECORD WASHER PRICE

The new Spin-Clean record washer kit carries a suggested retail price of $79.99.

The new Spin-Clean Record Washer features several improvements

INITIAL SPIN-CLEAN OUTREACH

The Spin-Clean consumer outreach program will begin this Spring and run through the end of the year. It features a number of elements, including a comprehensive dealer training program; digital and print ads; pop-up banners on vinyl user forums and record collector sites; and social media that specifically targets young vinyl enthusiasts.

The program starts this month with the availability of a new whitepaper titled Vinyl Records and the Spin-Clean System. It provides an easy-to-understand explanation of the vinyl playback process, along with a detailed overview of the key aspects of the Spin-Clean system. To receive a copy, go to the Spin-Clean website.

Takes different sizes of vinyl records

AXPONA 2023

Additionally, the official introduction of the new Spin-Clean model will take place at AXPONA, held from April 14^th -16th at the Renaissance Schaumburg Hotel in Schaumburg, near Chicago IL. The new device will be demonstrated in the Amped Room (#412).

Spin-Clean executive Mark Mawhinney will also be participating in a special Vinyl Record Care webinar, which will be held from 2-3 pm ET on April 19th. The workshop, sponsored by MusicWatch and hosted and moderated by Michael Fremer, also features executives from other vinyl record cleaning companies.

HiFi Pig Says: The Spin-Clean Record Washer is a very affordable solution and, this new work they are doing to reach young vinyl enthusiasts is a great idea!