Ok, so we’ve been teasing this for a while now but it’s out and it’s free to download. We think it’s something that the HiFi world needs and we hope that you agree.

Ladies and Gentlemen, we give you Not Boring By HiFi PiG

When we launched HiFi PiG eleven years ago we never expected or even intended it to be quite the phenomenon that it has become. Without blowing our own collective trumpet, we think we shook up the world of audio (just a bit) in our own inimitable and somewhat disruptive little way.

Of course, others have followed and when that happens the need to differentiate becomes ever more important for us – we have never wanted to be “just another” or a pastiche of something else that has gone before.

We don’t want to try too hard to create a phony identity, we want HiFi PiG to have its own authentic “voice”, and for it to have our personality stamped all over it.

Sure, we have our detractors – we know this very well – and we are well aware that we upset a few of the old guard and those that plough the same tired furrow simply by being here and doing what we do. And, when we looked back over the last few years of HiFi PiG we saw that we were becoming a little bit like the institutions that we disliked so much in the first place…and like Groucho Marx said “Who wants to live in an institution?”.

Over the lockdown period, we launched a monthly newsletter called “The HiFi PiG Selection Box” filled with links to movies, art, exhibitions, music, and more that we found interesting and thought others would find stimulating. It’s proved to be very popular with readers!

ENTER “NOT BORING BY HiFi PiG”.

HiFi and audio are and always will be the core of what we do, but there is more to life than reviews and news about audio equipment and we want to introduce new content to this publication that we personally want to read about and that we hope YOU will find invigorating and interesting.

We have invested in new writers that aren’t from the audio-world, but do have a great love of music and we hope that you will find their articles over the coming years interesting and, importantly, we’d like to think that they will take you somewhat out of your comfort zone.

Yes, of course, we still have all the usual stuff that you would have previously expected to find in the HiFi PiG Magazine, but there’s now more…much more.

Our other aim with this slight departure from the norm is to attract new readers to HiFi PiG that may have an interest in culture and music but not in audio. The hope is that these new readers will pick up their virtual copy of Not Boring By HiFi PiG for the broad range of articles on offer and take more of an interest in the HiFi.

This new audience is what the industry repeatedly talks about wanting to attract, and we believe that this is how we can best do it!

LIFES TO SHORT FOR BORING – WELCOME TO NOT BORING BY HiFi PiG. 

CHECK IT OUT 

Stuart and Linette Smith