ONKYO ANNOUNCES REBRANDING

Onkyo, a pioneer in audio since 1946, is embarking on a transformative new chapter under the guidance of the Premium Audio Company and Voxx International Corporation.

 

THE ORIGINS OF ONKYO

With a heritage rooted in Japanese craftsmanship and innovation, Onkyo was founded by Takeshi Godai in Osaka, Japan, Onkyo began as the Osaka Denki Onkyo Company, with a mission to create exceptional audio products. Godai’s passion for engineering, inspired by his upbringing in a family-run bicycle shop, drove the company’s early innovations. By the 1970s, Onkyo had become a household name, blending cutting-edge technology with traditional Japanese design. In 1971, the brand rebranded as “Onkyo,” meaning “sound harmony,” reflecting its commitment to delivering pure, emotional audio experiences.

NEW ERA, NEW PARTNERSHIPS

Since its acquisition in 2021, Onkyo has continued to innovate, with its Premium Audio Company Technology Centre (PACTC) in Osaka driving advancements in audio design. The PACTC team of 59 engineers and technicians is merging Onkyo’s rich heritage with modern technologies. Collaborations with Klipsch under the “Powered by Onkyo” banner have resulted in products like the Klipsch Flexus soundbars, while partnerships with industry leaders such as Dolby, DTS, and THX ensure Onkyo products remain at the forefront of audio excellence.

A REFRESHED BRAND IDENTITY

Onkyo’s rebranding marks the start of a new era, with a modernised logo and updated colour palette symbolising stability, innovation, and elegance. The refreshed identity incorporates hues of blue and green, representing trust, dynamism, and well-being, along with timeless black for a premium feel.

FUTURE ONKYO PRODUCT LINES

Looking ahead to 2025, Onkyo plans to expand its product portfolio, unveiling active speakers and amplifiers to complement its renowned receivers. These new offerings aim to cater to both audiophiles and everyday users seeking immersive soundscapes. The products will debut at CES 2025 in Las Vegas, showcasing Onkyo’s dedication to pushing the boundaries of audio performance.

Onkyo’s upcoming product lines will launch throughout 2025, with further details and pricing to be revealed during CES.

HiFi PiG Says: We look forward to seeing what Onkyo will be revealing to us in 2025!