Tannoy has appointed Upscale Distribution as its exclusive Hifi distribution partner covering the USA and Canada.

Operating from La Verne, California, Upscale Distribution has supplied North American dealers with consumer high-fidelity electronics since 2003.


Upscale currently represents PrimaLuna, Pathos Acoustics, Feliks Audio, Kiseki, and Sbooster brand products. Upscale will carry the full Tannoy lifestyle range with immediate effect.

Craig Hoffman, Vice President, Upscale Distribution comments “Too many loudspeaker brands today sound alike. Tannoy offers our dealers and consumers a unique sound that isn’t available anywhere else. Consumers throughout North America can now visit their local dealer and truly experience ‘The Voice of the Artist’. Upscale is thrilled to represent such a storied brand as Tannoy.”

Tannoy head of sales for Tannoy lifestyle, Nigel Toates adds” We are very pleased to establish this partnership with Upscale. The move reflects our renewed commitment to the North American market and will provide us with greater market insight, to deliver an improved service to our partners and customers.”

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