TAZAAR: THE ‘DIGITAL LOGBOOK’ FOR CONSUMER ELECTRONICS LAUNCHES AT HIGH END MUNCIH

The new TAZAAR technology builds the story of a product’s life from manufacture to retail to ownership, driving sustainability and delivering a ready-made solution for Digital Product Passport regulations.

TAZAAR, a new company pioneering Digital Product Passport technology for consumer electronics, has announced the launch of its digital logbook technology at High End Munich 2024, on the Start-Ups stand.

TAZAAR DIGITAL LOGBOOK

The TAZAAR digital logbook introduces a unique Digital Product Passport (DPP) embedded directly into electronic devices via a durable QR code or NFC chip. This technology creates a detailed record of each product’s life story, from its production and sale, through ownership transitions and service records. For consumers, this means enhanced traceability, increased trust and an enriched ownership experience that transforms high-performance electronics into potential heirloom items.

TAZAAR says their digital logbooks play a pivotal role in combating electronic waste and promoting sustainability. By preserving the full history and authenticity of electronic products, TAZAAR promotes longer lifespans and more meaningful ownership experiences.

DIGITAL PRODUCT PASSPORT REGULATIONS

The implementation of provenance and heritage-tracing technologies is a direct response to the European Union’s upcoming Digital Product Passport regulations. The intention of these regulations is to prioritise product traceability and accountability, encouraging movement towards a ‘circular economy’ in which products are not simply discarded but recycled, reused or repurposed.

Manufacturers will be required to integrate a digital record within the product itself to create transparent documentation for every step of a product’s life, from the sourcing of parts and materials to the commercial journey of the product and the history of its ownership. This data is accessed via an NFC chip, QR code or RFID tag, depending on the platform the manufacturer has chosen to implement the Digital Product Passport, with controls to protect confidentiality.

These new regulations will roll out one sector at a time, with batteries and textiles already providing test cases and legal enforcement set to begin in 2026. TAZAAR’s digital logbooks have been developed with industry partners to deliver a tailored proposition for the consumer electronics industry, augmenting the entire value chain from manufacturers to product owners. This provides a ready-made solution for Digital Product Passport compliance and ensures that every stakeholder benefits from increased transparency and sustainability.

HIGH END AUDIO

TAZAAR’s initial focus is the high-end audio sector – products that are built to last and may be cherished by several owners over the course of many years. TAZAAR says that manufacturers and distributors that embed TAZAAR’s technology in their products will gain deeper customer engagement and valuable insight into the post-purchase product journey and environmental footprint, accelerating the achievement of sustainability goals and enabling them to promote the value of responsibly made products. Consumers, meanwhile, benefit from verified information about a product’s origins and its journey to date, including current and past owners, its service history and so on – not unlike a vehicle’s logbook and service history.

LAUNCHING AT HIGH END MUNICH 2024

TAZAAR has been selected by show-organiser High End Society to feature in the Start-Up Zone at this year’s HIGH END audio show in Munich, which begins on the 9th May. This invitation coincides with TAZAAR’s commercial launch and underscores the innovative nature of the company’s digital logbook solution, giving event attendees an opportunity to see how TAZAAR is setting new standards in product management and customer engagement within the high-end audio market.

“Our digital logbook technology enhances ownership and reflects our commitment to sustainability, ensuring well-crafted products have longer, more valuable lives. The HIGH END show in Munich is the ideal showcase for our innovation and a great opportunity to connect with industry leaders who would like to learn more about our solution and explore future strategic partnership opportunities.’’ Lisa Stafford, CEO of TAZAAR

KERR ACOUSTIC

Cambridge-based Kerr Acoustic is one of the first audio manufacturers to adopt TAZAAR’s digital logbook technology. This partnership allows Kerr Acoustic’s customers to access detailed histories, technical specifications and ownership records, thereby enhancing their interaction and fostering long-term relationships with each product.

“We chose to use TAZAAR’s innovative and forward-thinking platform as it offers several unique benefits for both the manufacturer and the end user. Its digital product identity and traceability features are revolutionary in the space, allowing unique insights into a product’s journey from manufacturer to customer and beyond. This is highly advantageous, not only from a sustainability point of view, but also in ensuring product authenticity and proof of ownership. We feel privileged to be working alongside TAZAAR as an early adopter of its technology,which is already beginning to revolutionise the way our customers, retailers and distributors interact with our products.” Jes Kerr, Managing Director of Kerr Acoustic

HIGH END MUNICH 2024

MOC Event Center Messe München

Lilienthalallee 40, 80939 München, Germany

OPENING HOURS & TICKETS

High End Munich May 9th to 12th 2024

OPENING HOURS

Thursday: 10:00am to 6:00pm

Friday: 10:00am to 6:00pm

Saturday: 10:00am to 6:00pm

Sunday: 10:00am to 4:00pm

Thursday and Friday only open for trade visitors with pre-registration.

TICKET RATES

Trade visitors:

2 Days B2B Ticket, valid on both trade visitor days: 30 EUR

4 Days B2B Ticket, valid from Thursday to Sunday: 49 EUR

With your B2B ticket you can both visit the the HIGH END and the IPS.

Visitors: Day Ticket Saturday: 10 EUR | Day Ticket Sunday: 10 EUR

Every ticket for the HIGH END/IPS includes a ticket for public transport.

For all our High End Munich 2024 coverage, click here