The Chord Company has completely restructured its cable line-up, with new ranges, new additions and a simplified grouping system.

The Chord Company’s product portfolio now comprises seven distinct ranges, from the entry-level C-series, to the flagship, ChordMusic cables. The new ranges make it easy to discern between price points and performance levels and offers consumers a high-quality Chord cabling solution, regardless of budget.

The new Chord product line-up comprises of: the C-series; Clearway, Shawline; Epic; Signature Tuned ARAY; Sarum Super ARAY and ChordMusic. Chord is particularly excited to have developed its original Tuned ARAY technology enabling the new line-up to feature ARAY, Tuned ARAY and Super ARAY interconnects.

C-series (1m analogue RCA interconnect £45)

The C-series represents The Chord Company’s entry level range. It utilises techniques developed for the company’s high-performance cables, but applies them in a way that enables great affordability. The range features analogue and digital interconnects, including the C-view — a new super-slim HDMI cable, a C-series USB, plus the C-screen: Chord’s most discreet and cost-effective shielded speaker cable. The C-line analogue and the new C-digital interconnect both benefit from the implementation of the company’s ARAY conductor configuration.

Clearway (1m analogue RCA interconnect £100)

The Clearway speaker cable heads up the range of Clearway cables. Currently available is the Chord Clearway Digital — a digital interconnect that uses Tuned ARAY technology, originally developed on the Chord Sarum. Later in 2016, other cables will be added, including an ARAY-design analogue interconnect that will be available in RCA, DIN and XLR configurations.

Shawline (1m analogue RCA interconnect £200)

Unveiled at Sound and Vision 2016, the Shawline range features “ground-breaking performance and exceptional value for money” say the company. The new Shawline analogue interconnect – available in DIN, RCA and XLR versions – uses the same Tuned ARAY technology as their Sarum Tuned ARAY such a special cable.

Also available is a completely new Shawline ARAY digital cable to be joined by the Shawline shielded loudspeaker cable. More Shawline interconnects will become available over the next few months.

Epic (1m analogue RCA interconnect £400)

The Epic line-up takes its name from Chord’s long-standing Epic Twin and Epic Reference speaker cables. There is a new design Tuned ARAY Epic Analogue interconnect, as well as Tuned ARAY Epic Digital and streaming cables.

Signature (1m analogue RCA interconnect £800)

Signature cables were the first to use high-frequency-effective shielding which drove the development of Chord’s higher performance cables. The range includes speaker and power cables, plus analogue and a completely new design – Signature Digital interconnect. There are also streaming, USB and AES/EBU cables, all of which feature Tuned ARAY conductor technology developed for each specific cable design.

Sarum (1m analogue RCA interconnect £1,900)

The Sarum interconnect, power cable and speaker cable take all of Chord’s principle design values to a logical conclusion. Conductors are polished prior to being silver-plated, the insulation is gas-foamed PTFE and the shielding is the most effective Chord has used. Chord Sarum interconnects and power cables feature the Super ARAY conductor configuration. Super ARAY USB and streaming cables are also available.

ChordMusic (1m analogue RCA interconnect £3,800)

ChordMusic has been developed using an entirely new insulation material called Taylon®, which has never before implemented in audio cables. Taylon® is a phase-stable dielectric material and when combined with the Super ARAY conductor geometry, “takes cable performance to a completely new level” Chord say.