DANISH HIFI BRAND VITUS AUDIO APPOINTS EMD AS SALES AGENT FOR THE AMERICAS
AVA Group A/S Denmark owners of the audio electronics brand Vitus Audio has engaged industry veteran Aldo Filippelli and his company Elite Marketing Dynamics as their official representative sales agent throughout The Americas.
VITUS AUDIO
Danish HiFi brand Vitus Audio started in 1995 with a goal to “produce the world’s finest high end audio electronics”. Their relentless commitment to quality shows in every component they design and produce in-house. The company believes in a no compromise approach and does not cut corners. Since their inception, Vitus Audio has grown to become one of the premier luxury audio brands in the world and we have had the pleasure of listening to them in High End systems around the world.
ELITE MARKETING DYNAMICS
EMD has commenced sales of all Vitus Audio products from January 2nd 2023 hereby, enabling Vitus Audio to sell directly to accounts managed by EMD, throughout The Americas (United States, Canada, Caribbean, and Latin America), and eliminating the need for a traditional distributor. “EMD and its President Aldo Filippelli have a successful and proven track record, and offer a diverse level of specialized services for audio companies seeking to establish or improve their brand image, sales, and market presence in The Americas,” says AVA Group’s CEO and co-owner, Alexander Vitus Mogensen.
Aldo Filippelli told us: “Adding Vitus Audio to our sales and marketing responsibilities makes us extremely excited representing a second highly reputable and desirable luxury audio brand opens many additional opportunities for growth. As a forward-facing agent (face of the company) EMD will operate as a brand employee, exactly as we do with Estelon. Through our processes, and our work as Independent Sales Agent, EMD will bring Vitus Audio to our dealer and distributor networks while
performing the same roles and responsibilities as actual employees of the companies. EMD works at the highest level and with complete commitment and focus on sales and marketing, social media, PR, customer service, technical service and support, managing product reviews, and more. As such, we are not a traditional representative firm which makes us unique and exceptionally effective at what we do for our brands”.
HIGH END SALES AGENT
Like most high-end products, Vitus Audio was previously sold via distributors. However, AVA Group A/S believes working together with specialised and experienced agent who professionally represents Vitus Audio, facilitates direct-to-dealer sales, and manages the brand’s marketing efforts, will further expand the luxury HiFi brand’s success.
For more than two years EMD has been the official Estelon sales agent and has successfully established the brand and created a healthy dealership network. The cooperation between AVA Group and EMD will solidify Vitus Audio’s brand position in the Americas. As an essential part of the mutual agreement, Mr. Filippelli will hold the position of Vitus Audio’s, VP of Sales and Business Development – The Americas.
AXPONA 2023
Aldo and his team will be exhibiting at the upcoming AXPONA 2023 show in April, they will have a system featuring the Estelon Extreme MkII loudspeakers with all Vitus Masterpiece electronics, an Acoustic Signature top model turntable, and Transparent Opus cables.
HiFi Pig Says: A great partnership for Vitus Audio and EMD, I am sure they will work well together and Vitus will complement the other High End HiFi brands in the EMD stable.